Mobility as a Service (MaaS) is a total mobility solution focused on the individual's need to get from A to B. It is evolving from service models which provide vehicle transport without the cost of ownership.
Car share has quickly grown in popularity from its origins on university campuses, while ride share or hailing services such as Uber are more recent entrants. MaaS combines multiple transport modes such as car and ride share, with public and even active transport options. Crucially, MaaS offerings are designed to out-compete conventional car transport options via a sleek user experience with dynamic journey planning and streamlined payment processes.
The adoption of intelligent and seamless transportation is becoming an integral part of the design and creation of cities. The smart mobility sector is forecast to double in the next five to seven years16 and Australia is emerging as a leader in this sector.
Transport for NSW has created a first-of-its-kind Future Transport Digital Accelerator that will enable innovators and startups to collaborate directly with the organisation. The aim is to deliver future transport projects that will, among other benefits, personalise a traveller's experience.
The Growth in Mobility as a Service
Infographic courtesy of Cubic
There is significant industry activity in developing and delivering on-demand intelligent public transport. Keolis Downer, in consortia with Data61, is offering on-demand public transport trials in Sydney. The program has been designed to provide faster and more personalised travel experiences for local communities. Travellers are in control, and can book a vehicle to pick them up from their home, designated pickup point or nearest bus stop, and take them directly to the closest transport hub. This on-demand service is operated with passenger vehicles because it is aimed at moving few people quickly, rather than in large groups.
The MaaS landscape is categorised by integrated mobility which includes journey planning, booking and payment. The development of the Australian MaaS sector has evolved from a market that has embraced the sharing economy. Across Australia, car share membership is expected to grow by 14,000 members per year from 2016.17 New South Wales, Victoria and Queensland accounted for more than 80 per cent of the car share market in Australia. Australian companies such as Car Next Door and SkedGo are assisting in improving congestion, pollution and mobility options.
Australia has a sophisticated range of car share, bike share and ride share operators.
Shared Mobility Operators in Australia
Car share providers
- Car Next Door
- CarShare Australia (GoGet)
- Hertz 24/7
Bike share operators
- Melbourne Bike Share
- Reddy Go
Ride share operators (including taxis)
- Australia Wide Taxi
- DiDi Chuxing
- Go Catch / Go Car
- Hop Hop Ride
- Uber Australia
The list above provides examples of companies and is not exhaustive. Contact your local Austrade representative for assistance with connecting and partnering with the Australian future transport and mobility sector.