World’s largest beer brewer crafts expansion in Australia

08 Mar 2018

Pirate Life Brewing, an Australian subsidiary of Belgian-based beverage and brewing company Anheuser-Busch InBev (ABInBev), is creating more than 80 jobs with a A$15 million investment in a new brewery and bar venue in South Australia.

Plans are underway to source all of the facility’s electricity from renewable energy by 2025. The South Australian Government is contributing A$2 million through its Economic Investment Fund for the site’s redevelopment.

Located in Port Adelaide’s historic woolstores site, the high-tech plant is set to be one of the state’s largest craft breweries, aiming to quadruple Pirate Life’s annual beer production to over 11 million litres. The 80 new brewery jobs will take ABInBev’s total headcount in Australia to more than 2,000 employees.

Pirate Life will transform its current Hindmarsh brewery into an innovation centre focused on training, R&D and specialty beers.
South Australian Premier Jay Weatherill says Pirate Life has quickly caught the attention of consumers nationally and internationally. ‘Pirate Life will be a tourism drawcard for the Port, and I look forward to seeing the company achieve their goal of becoming one of Australia’s largest craft breweries.’

Pirate Life Chief Executive John Phinney says the decision to expand the business in South Australia was reinforced by the support received from the state government.

‘This project will help us deliver on our goal to continue making the best beers in Australia,’ says Phinney. ‘We are incredibly excited about getting those beers into the pubs, fridges, and hands of our friends all around Australia and the world.’

Founded in 2014 by father and son team Mick and Jack Cameron and Jared Proudfoot, Pirate Life has grown into a leading craft brewer, predominantly for the local market, with exports to New Zealand, the UK, Singapore and Hong Kong.

ABInBev acquired Pirate Life in November 2017 and owns more than 500 beer brands, including Carlton & United Breweries. It is ranked 54th on Forbes list of the world’s most innovative companies.