Australia to welcome boutique hotel brand lyf
10 Sep 2020
A new boutique hotel brand is set to open in Australia in 2022, when Singapore-based Ascott Limited opens its first lyf property in Melbourne, Victoria.
lyf Collingwood Melbourne is located in one of the city’s smartest neighbourhoods. The co-living property is five minutes from Melbourne’s central business district and close to public transport, medical facilities, offices, galleries, restaurants, cafes and shops.
Designed with the millennial market in mind, the 105-room property will comprise studios and apartments, as well as co-working and lounge zones and an outdoor dining terrace. These social spaces will be complemented by curated programs – talks, masterclasses and online events – to build a sense of community among residents.
Kenneth Rogers, Ascott’s General Manager for Australia, says the launch of lyf in Australia allows the company to cater to a generation that values being part of a community.
‘lyf Collingwood Melbourne is designed for guests on medium to long stays with the flexibility to take in short stays,’ he says. ‘It is situated in a prime location with many technopreneurs, startups and professionals from creative industries in the area.’
Lyf is a hotel brand in Singapore-based Ascott Limited’s portfolio. Ascott has properties in more than 30 countries across the Asia-Pacific, Central Asia, Europe, the Middle East, Africa and the US.
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