Shanghai Landing Pad

The Australian Landing Pad at XNode

A bridge to China and the world

The Shanghai Landing Pad is located at coworking space XNode. XNode strives to be the bridge between China and the rest of the world by bringing together the top local and China based international startups into one community. Through its Xelerator program, XNode grows fledgling companies into successful, scalable, and sustainable businesses while simultaneously working with fully developed corporate companies to foster innovation within their organisations. XNode has a strong focus on tech, investor pitch training, demo days, and mentorship from some of China's top business minds.

Learn more about China's startup ecosystem and how your company can tap into one billion consumers.

Leap to Shanghai

The Australian entrepreneur’s guide to the Greater China market through Shanghai

Review this new publication from Austrade for information on scaling a venture into the Greater China market through Shanghai.

This guide provides practical information for Australian entrepreneurs to consider before and after entering the China market. It outlines top business and personal insights and provides a roadmap for entering and succeeding in the market. Some of the advice is specific to Shanghai, but much of it also applies to entrepreneurs looking to enter the wider China market.

Download the guide

Emily Ma

Emily Ma

Landing Pad Manager Shanghai

Emily started her role as Landing Pad Manager in Shanghai in October 2018, before that she was in corporate service function supporting Austrade’s North Asia markets.

Emily began her career as a Project Coordinator in General Electric working on a post-acquisition project; later on she joined Trilogy where she helped the company establish its R&D center in Hangzhou, China, she also managed Trilogy University which served as the company’s internal incubator.

Emily is passionate about working with start-up ecosystem and is dedicated to maximizing business opportunities for Australian start-ups in China.

Book a virtual appointment with Emily

Shanghai Landing Pad Alumni

Ailytics helps manufacturers make intelligent decisions about their manufacturing operations.
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Autocoach is a sports performance stopwatch with measurement, real-time feedback and wireless data transmission.
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BAI Games
BAI Games is an Australian company specialising in game-based learning which has just launched WenHu – a new way to learn Chinese characters.
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Baraja has invented a new type of LiDAR called Spectrum-Scan which delivers the highest performance available to address the challenge of self driving ...
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Cozitrip provides a tech + AI powered B2B hotel booking platform for Chinese travel agents booking hotels in Australia.
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A fintech platform redefining property investment using crowdfunding and inclusive finance expertise.
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A leading provider of 3D visualisation and hologram technology that creates immersive experiences with application to both consumer entertainment and ...
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Language Your Way Pty Ltd
An EdTech platform gamifies English learning through content aligned to Chinese curriculum while offering online tutoring services and customisable st ...
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Latitude 28° Produce
Latitude 28° Produce is advancing the uptake, trust in and high regard for authentic, quality Australian livestock produce.
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Matrak Industries
Matrak makes commercial construction easy, for every person involved in a project, through our world-first materials and deliveries tracking network.
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Trendwise™ by Inhouse Group Pty Ltd
Trendwise™ is a visitor behaviour analytics platform utilising existing wireless infrastructure and low-cost smart sensors to translate real world dat ...
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TwoHands is a marketplace digitally connecting fishers and farmers directly with high-end restaurants and consumers
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Vault Intelligence
Vault Intelligence (福投) creates cloud-based risk and safety management software to help you create a safer workplace.
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Winery Lane
Winery Lane is a digitised wine retailing experience that replicates the best elements of the cellar door.
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ZoomZoom Tour
ZoomZoom Tour is an online market place for local tours and activities.
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Who should apply?

The Shanghai Landing Pad is best for market-ready tech-based scaleups that have already conquered the Australian market.

"You have to be in China to do business in China."

Brent Pearce, Global Sales Director, Trendwise


Gateway to China's innovation ecosystem

The Shanghai Landing Pad is a gateway to China's dynamic and growing innovation ecosystem, and will enable Australian startups access to a broader network including leading innovation hubs such as Shenzhen and Beijing.

Chinese investors are actively looking for technology investment opportunities and strategic alliances with international companies.

Positioning Australian startups in China will create immediate opportunities to accelerate their business development. China's increasing centrality to the global economy also presents exceptional opportunities for Australian entrepreneurs aiming for global scale and impact.

About Shanghai

Centre of innovation and entrepreneurship

China is making significant investments in innovation – and Shanghai is being positioned as a centre for technology, innovation and entrepreneurship. Shanghai’s well-established innovation ecosystem includes extensive venture capital networks, a sophisticated financial services industry and a global legal and business advisory support system. Australian startups can tap into the city's entrepreneur, industry and capital networks to accelerate their business development.

Research and development hub

Expenditure on research and development in Shanghai topped US$13 billion in 2014, or some 3.6 per cent of GDP. Shanghai is the regional headquarters for 525 multinational corporations (MNCs) and houses a quarter of the R&D centres set up by MNCs in China. This global setting has attracted a strong community of Chinese and international technology companies and startups.

Ready to take on the world? Apply Now

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