Australian Government crest

Nation Brand Advisory Council


Andrew Forrest AO (Chair)

Non-executive Chairman, Fortescue Metals Group (FMG), Former Chief Executive Officer of FMG.

Forrest is FMG’s Founder and Chairman and has a A$14 billion market capitalisation as the fourth largest seaborne iron ore producer in July 2016. Under Forrest, FMG has made significant investments in the Australian resources sector of more than US$20 billion.

In 2001, Forrest co-founded the Minderoo Foundation with his wife Nicola, which has supported over 250 initiatives across Australia and internationally in pursuit of a range of causes. These include driving change in global cancer research to encourage collaboration, ending modern slavery, creating parity for Indigenous Australians, ensuring all children in Australia reach their full potential, nurturing new talents in the arts, generating world-changing research and innovation in Western Australia and innovative community development and environmental conservation initiatives.

Forrest is an Adjunct Professor of the Central South University in China and a longstanding Fellow of the Australian Institute of Mining and Metallurgy, and a leading global representative of the resources sector. He is Co-Chairman of the Senior Business Leaders' Forum, the leading formal dialogue for China and Australia's most senior business leaders.

In 2014, Forrest was named Business Leader of the Year at the Australian Institute of Management Western Australia Pinnacle Awards and was awarded an honorary doctorate by The University of Western Australia for outstanding service to the community. In 2017, he was named West Australian of the Year for his outstanding contribution to the community.

Forrest is Global Patron of the Centre for Humanitarian Dialogue, Vice-Patron of the SAS Resources Fund and a Councillor of the Global Citizen Commission, which reported to and made a series of human rights recommendations to the United Nations Secretary General in April 2016.


Mike Cannon-Brookes

Co-Founder and Co-CEO, Atlassian

Mike Cannon-Brookes is the co-founder and co-CEO of collaboration software firm Atlassian. He and co-CEO Scott Farquhar started the company soon after graduating from college, funding it with credit cards. Atlassian, which has no sales team, boasts NASA, Tesla and SpaceX as customers. Atlassian’s products enable dynamic teams to work together more effectively, and complete knowledge projects efficiently in today's shifting workplace.

Mike has received international recognition for his work, including the "Australian IT Professional of the Year" award in 2004, and "Australian Entrepreneur Of The Year" in 2006. He's been honored by the World Economic Forum as a Young Global Leader in 2009 and is currently a member of The Forum of Young Global Leaders. He was also recognized on Fortune's 40 under 40 list alongside Scott in 2016.

Outside Atlassian, Mike is an active angel investor and a non-executive director of Tyro, a technology-focused Australian bank. He serves as an adjunct professor at the University of New South Wales' School of Computer Science and Engineering, as well as chair of the Computer Science and Engineering Industry Advisory Board.


Glenn Cooper AM

Chairman, Coopers Brewery

Cooper is a fifth generation Cooper. In July 1990, Glenn joined the family brewery. He held the responsibility of Marketing, and oversaw the launch of numerous beers in the Coopers beer range, including Dark Ale, Extra Strong Vintage Ale, Mild Ale, Premium Lager, and more recently, Coopers Clear.

Cooper now is the Chairman and the Ambassador for Coopers Brewery as well as looking after the Coopers export in the USA and Asia. He is currently the Chairman of Australian Made Australian Grown the Green and Gold triangle with the stylized kangaroo recognized the world over. Glenn is also on the board of Hynes Paints.

In the past Cooperhas been chairman of the Adelaide Fringe Committee (1994-1999), then as Chairman of the Adelaide Convention and Tourism Authority (1998-2006). In 2002, Cooper received a Centenary Medal. In 2005 he was awarded a Member of the General Division of the Order of Australia for services to South Australia and the Arts. In 2007 Glenn completed the Kokoda Track following the footsteps of his uncle Colonel Geoff Cooper. Glenn has an Associate Diploma in Business from Stanford University.

Cooper’s focus at this stage of his brewery career is to continually expand the Coopers company interstate and internationally and retain Coopers as a privately held family company.


Bob East

Chair, Tourism Australia

East was formerly the Chief Executive Officer of the Mantra Group where he was responsible for consolidating and strengthening the Mantra Group brands, and developing the Group into one of the leading accommodation providers and marketers in Australasia.

East’s enthusiastic leadership style and vision saw the Mantra Group grow from 41 properties in 2006 to more than 128 properties in 2017. He led the company to a successful ASX listing in June 2014 which culminated in its inclusion into the ASX 200 list in 2015 – its first year as a public company.

East was appointed to Tourism Australia’s board in May 2016, and took over the role of Chairman in September 2017. East brings more than 20 years’ experience in the industry to the Tourism Australia board.

East has previously held senior management roles within the Mirvac portfolio and the Daiyko Group, and is currently a Board member of the Gold Coast Suns Football Club (AFL).

Wesley Enoch

Wesley Enoch

Sydney Festival Artistic Director, award-winning playwright, director and a Noonuccal Nuugi man.

Enoch is one of the country's finest creative talents and has held a number of prominent positions in Australia – including his current role as Sydney Festival’s Artistic Director. The contemporary programming of Sydney Festival has positioned the event at the forefront of arts practice internationally, branding Australia and Sydney as a top destination for international arts and culture.

Enoch is Chair of Australia Council for the Arts’ Aboriginal and Torres Strait Islander Arts Strategy Panel. The panel encourages new forms of cultural expression by Aboriginal and Torres Strait Islander people in urban, regional and remote areas.

Enoch was previously Artistic Director of Queensland Theatre Company, Artistic Director of Kooemba Jdarra Indigenous Performing Arts, and Artistic Director of Ilbijerri Aboriginal and Torres Strait Islander Theatre Co-Operative.

Enoch gained critical acclaim for his production of The Seven Stages of Grieving, which he co-wrote with Deborah Mailman in 1995. Originally performed at the Warana Festival in Brisbane, the play has since toured nationally and internationally. Enoch also directed the original stage production of The Sapphires, which was made into a film in 2012.


Dr Stephanie Fahey

Former Chief Executive Officer, Austrade

Dr Fahey is the former Chief Executive Officer of Austrade, the Australian Government agency responsible for promoting trade, investment and international education, and tourism policy, programs and research.

Dr Fahey has over 30 years’ experience both as an academic and executive working in Australia and overseas.

Previously Fahey was EY’s lead partner for education in the Oceania region, Deputy Vice Chancellor (Global Engagement) at Monash University and Director of the University of Sydney’s Research Institute for Asia and the Pacific. Dr Fahey brings an international perspective to her work and a wealth of experience across business and academia.

Austrade’s first female chief executive, Fahey has also served on the Australia China Business Council, the Australia China Council, the NSW International Education Advisory Board, the European Australian Business Council, the Board of Canberra Institute of Technology, the Foreign Affairs Council and the Australia Korean Foundation.

Fahey holds a PhD from the Australian National University and BA (Hons) from the University of Sydney. She speaks Melanesian Pidgin. She was inducted as a Fellow of the Australian Institute of Company Directors in 2012.


Christine Holgate

Group CEO and Managing Director, Australia Post

Christine Holgate joined Australia Post as Group Chief Executive Officer and Managing Director on 30 October 2017, after nearly 9 years as the Chief Executive Officer of Blackmores Ltd.

Christine has more than 30 years of diverse international leadership experience in highly regulated industries, including healthcare, media, telecommunications and finance.

She has more than 20 years of public board experience as either a non-executive director or CEO and has held senior management positions in Asia, the Americas and Australia.

Christine is the inaugural Chair of the Board of the Australia-ASEAN Council (which supports the development of trade and cultural relations between Australia and the 10 member countries of the ASEAN region). She also serves on the board of the Collingwood Football Club. Christine’s past appointments include time as a non-executive director of Ten Network Holdings Limited.


Jayne Hrdlicka

Former CEO, A2 Milk Company, President & Chair, Tennis Australia

Hrdlicka is the former Chief Executive of fast-growing dairy group A2 Milk Company.

Previously, Hrdlicka was the Group Executive Strategy and Information Technology at Qantas Airways. Qantas is composed of several businesses which include Qantas Airlines, Jetstar and Qantas Frequent Flyer Program. In addition to her role at at Qantas, Hrdlicka also serves as the president of Tennis Australia, a member of the Sydney Medical School’s Advisory Board and a member of Chief Executive Women.

Formerly, Hrdlicka was a Non-Executive Board Director of Woolworths.

Hrdlicka is a former senior partner with Bain & Company and leader in the firm’s Customer Strategy and Marketing Practice. She led Bain’s Customer Practice for the Asia region. She was also an inaugural member of Bain’s Global Women’s Leadership Council. She is the author of several articles on the challenges women face in business, including: ‘Level the playing field: A call for action on gender parity in Australia.’ Earlier in her career, Jayne also spent 6 years as an executive and subsequently a CEO of two publishing and marketing related businesses. Both of these businesses required the design and execution of complex transformations.

Rod Jones

Rod Jones

Former Group Chief Executive Officer, NAVITAS

Rod Jones has 46 years' experience in educational administration and has held a number of senior administrative positions within the Government and the private education sectors. His background covers both secondary and higher education in Australia.

Jones has been involved in international education since 1987 and is recognised as one of the leaders in the successful establishment of the sector in Australia. He is one of the co-founders of Navitas and has been instrumental in the expansion and development of the Navitas model into the various markets in which it now operates.

In April 2007, Jones received an honorary Doctor of Education from Edith Cowan University in recognition of his outstanding contribution to the development of the international education sector both in Australia and overseas, and in 2008 was awarded the Australian Ernst & Young Entrepreneur of the Year. In 2010, Jones was recognised by his colleagues with an International Education Excellence Award from the International Education Association of Australia for his leadership in the field of international education.

Jones is a member of the Business Council of Australia, a Fellow of the Australian Institute of Company Directors and Chairman of Study Perth. He is also a significant supporter of a number of charitable causes in Australia.

Rod stepped down as Navitas Group CEO on 28 February 2018.


Alan Joyce AC

CEO & Managing Director, Qantas Airways

Alan Joyce has been Chief Executive Officer and Managing Director of the Qantas Group since November 2008. In his time as CEO, he has overseen the biggest transformation of Qantas since it was privatised in 1995, including the turnaround and renewed growth of Qantas International, the expansion of Qantas and Jetstar throughout Asia, the diversification of the Qantas Loyalty business with new ventures, the renewal of the Group's fleet with more than 150 new aircraft, and ongoing investment in lounges, technology and training.

This transformation drove Qantas to the best financial performance in its 96-year history in 2016, together with record customer satisfaction and employee engagement.

Mr Joyce previously served as founding CEO of Jetstar for five years from October 2003, establishing its operations in Australia and Asia. Prior to his appointment at Jetstar, he spent over 15 years in key positions at Qantas, Ansett and Aer Lingus. Between July 2012 and June 2013, Mr Joyce was Chairman of the International Air Transport Association.

He was named "Airline CEO of the Year" by CAPA Centre for Aviation in 2015 and has been recognised as one of the world's most influential gay business leaders for two years running in the OUTstanding / Financial Times list of "Top 100 Leading LGBT Executives".


Edwina McCann

Board Director Australian Fashion Council, Editor in Chief of Vogue Australia

McCann has been the Editor in Chief of Vogue Australia since 2012 and is responsible for the Vogue brand across print, digital and social media platforms. She took on her first role at Vogue Australia 20 years earlier as an unpaid fashion assistant, soon after securing a permanent position and remaining with the organisation for the next seven years. After Vogue, her career continued on an upwards trajectory with roles at The Australian, WISH and Grazia before joining Harper’s Bazaar in her first editorship position.

When she was poached to lead Vogue after three years at Harper’s Bazaar, one of McCann’s key goals was to increase digital engagement for the 50-odd year old brand, which already had a million unique visitors to its website. Part of McCann’s initiatives at Vogue Australia included the Vogue-wide healthy body initiative that represented a commitment on the part of the editors to promote positive and healthy body images.

McCann is also a Board Director at the Australian Fashion Council, an organisation which brings the various areas of the fashion industry together to discuss contemporary issues across the industry from primary industry to retail.


Michael O'Keeffe

Chief Executive Officer, Aesop

Michael O’Keeffe joined Aesop in 2003. Under his leadership, Aesop has achieved significant commercial growth and success, expanding from one signature store in Australia to stores and offices in 23 countries around the world. He has built strong teams in each region to support the company’s growth while single-mindedly upholding Aesop’s philosophy of delivering products of the finest quality and exceptional service to customers.

Initially drawn to Aesop’s meticulous approach to product formulation, he launched Aesop’s first signature store in 2003 together with founder Dennis Paphitis. He cites, among other achievements, the launch in 2016 of the Aesop Foundation, the philanthropic arm of Aesop. The Foundation partners with not-for-profit organisations to strengthen literacy for communities in need, and supports them to share their stories across Australia.

Prior to joining Aesop, Michael worked in the EU, the USA and Australia across a variety of industries including telecommunications, manufacturing, finance and management consulting. He holds Bachelor Degrees in engineering and science, and a Master of Business Administration. Michael lives in London with his wife and three children.

As well as his responsibilities at Aesop, Michael is now the co-CEO of the Natura &Co group which comprises Natura, The Body Shop and Aesop. It has a combined workforce of more than 18,000 staff across 72 countries.