Australian Government crest

Expert Working Group


Adam Ferrier

Founder, Thinkerbell and Consumer Psychologist

Adam Ferrier is a multi-award winning advertising creative strategist and founder of the agency Thinkerbell. He is also a leading Australian consumer psychologist, and an authority on Behavioural Economics.

Adam is the author of The Advertising Effect: How to change behaviour, inventor of board game The Analyst. In advertising Adam has won oodles of awards (they love to hand them out!). A registered psychologist, Adam obtained degrees in commerce and clinical psychology before beginning his career in forensic psychology. He then switched his focus from criminal behaviour to consumer behaviour and joining marketing consultancy Added Value.

Adam went on to become the Founding Partner and Global Head of Naked Communications before co-founding Thinkerbell in 2017. Adam sits on the boards of social influencing company TRIBE, social influencing company Good Thnx, and the Public Interest Journalism Initiative (PIJI).


Andrea Pearman

General Manager Community & Philatelic, Australia Post

Andrea is a senior executive with Australia Post responsible for leading its corporate responsibility and philatelic functions. Andrea has a diverse background and extensive experience in strategy development, marketing planning and execution as well as community development in complex, large scale organisations including Australia Post, NAB, Fosters and Telstra.

Andrea led the design and implementation of a community engagement program to support the business reform of Australia Post, played an integral role in the refresh of Australia Post’s purpose and values and subsequent communications and continues to implement leading corporate responsibility and community initiatives. Andrea is actively involved in the community and philanthropy sector through volunteer positions with Inclusive Australia, Mitchell Institute Advisory Board & Midsumma Board.


Harold Mitchell AC

Chairman, Mitchell Family Office

Harold Mitchell is the founder of Mitchell & Partners and former Executive Chairman of Aegis Media Pacific. Mitchell & Partners, the company he founded in 1976, is the largest media and communications group in Australia today, with a growing presence in New Zealand and across the Asia-Pacific region.

Harold currently serves as a Director on a number of organisations. In 2010, Harold was appointed Companion of the Order of Australia for eminent service to the community through his leadership and philanthropic endeavours in the fields of art, health and education and as a supporter of humanitarian aid in Timor-Leste and Indigenous communities.


Lisa Sharp

Chief Marketing and Communications Officer, Meat & Livestock Australia

Lisa joined MLA in April 2015 and leads the Communications, Marketing and Industry Insights (CMII) team. This team is responsible for:

  • Global markets strategy
  • Global market access strategy and operations
  • Global customer and consumer marketing initiatives
  • Nutrition research and promotion
  • Production and economic data and analysis to industry (including National Livestock Reporting Service)
  • Consumer and customer data and trends to industry
  • Research and stakeholder engagement activities to promote the Australian red meat industry and aid retention of social license
  • MLA corporate communications

Lisa has an extensive background in marketing, product innovation, global strategy development and general management.

Lisa has held executive team positions in a number of Australian and multinational organisations including SPC Ardmona, Coca Cola Amatil, PZ Cussons and Novartis Consumer Health. Lisa has also held business analyst and brand management roles at Kraft Foods and Uncle Tobys.


Tanya Bowes

Head of Corporate Affairs, CSIRO

Tanya is a communications and brand professional with over 20 years’ experience. As the Head of Corporate Affairs at CSIRO, Tanya is responsible for leading the communications strategy, stakeholder engagement, government relations, media relations, reputation and brand, marketing, digital and social, internal communications and public enquiries. Tanya is passionate about practice excellence and bringing the strategic thread through all communications.

Tanya has led communications for companies in Australia in the public and private sector. Her roles have seen her lead functions across Japan and Asia Pacific, the United Kingdom and Europe, working both client and agency side.


Joe Pollard

Former Chief Marketing Officer and Group Executive, Telstra

Joe Pollard is an experienced executive with over 30 years’ experience in CEO roles, Brand and customer management, Media, Digital product creation and commercialisation. She has worked across a broad range of industries including Telecommunications, Technology, Media, Advertising and Sports in Australia, Europe, Hong Kong, the US and Japan.

Previous roles include the Chief Marketing Officer and Group Executive Media at Telstra, CEO of Publicis Mojo, CEO of Ninemsn, Sales and Marketing Director for Nine Entertainment. Joe also spent ten years at Nike Inc in the United States running their global media investments, direct to consumer digital channels and branded content divisions.

Joe has held Non-executive Board director roles with NEC, AMP Bank, 12WBT, ninemsn, I-Select & various industry boards. Joe is also a member of Chief Executive Women.


Stephanie Tully

Chief Marketing Officer, Qantas Group

Stephanie’s 15 years of strategy, commercial and marketing experience from the aviation, retail and professional services industries helps her to lead the highly talented Qantas Group Marketing team.

The scope of the Group Marketing function includes Marketing Strategy, Design and Operations, Sponsorships and Events, Community, and Loyalty and Data Marketing portfolios for Qantas Airlines and Qantas Loyalty.

Stephanie is also currently leading a priority initiative to drive Personalisation across the Qantas Group.


Daniel Stacey

Director Communications, Minderoo Group

Daniel Stacey is the Director Communications at Minderoo Group and Minderoo Foundation, the family office and philanthropy of Andrew and Nicola Forrest. He manages brand, media, government relations and digital across $8 billion investments in mining, agriculture, and tourism, as well as charitable foundations that have committed $847 million to various causes since 2001.

Daniel was a former senior correspondent for South Asia at the Wall Street Journal.


Amy Glancey

Chief of Staff, Atlassian

Amy Glancey has recently been promoted as Chief of Staff after joining Atlassian as Director of Communications in 2016 with responsibility for global storytelling. Amy is responsible for driving the agendas of the CEOs/Founders and is the steward of their brands internally and externally.

Amy has 14 years’ experience across the private and public sector in markets spanning APAC, U.S. and U.K. Prior to joining Atlassian Amy was at Groupon for four years where she led the communications team across 10+ markets in APAC.


Ben Lazzaro

Chief Executive, Australian Made Campaign Limited

Ben Lazzaro joined AMCL in 2011 as Marketing & Communications Manager and in 2016 took on the role of Deputy Chief Executive. In his new role as Chief Executive at Australian Made, Ben oversees the administration and promotion of one of Australia’s most recognised and trusted brands.

He has an engineering and communications background with more than 15 years’ experience across a variety of management, sales, marketing and communications roles in consultancy, agency and in-house capacities. His experience includes integrated strategic marketing communications programs and full-spectrum branding campaigns optimised to deliver successful business outcomes.


Susan Massasso

Global Chief Marketing Officer, The a2 Milk Company

Susan Massasso is a commercially driven ASX100 executive with over 20 years’ experience as a marketer and a demonstrated track record of generating meaningful business results in branded food, beverages and healthcare companies.

Susan joined The a2 Milk Company in September 2013 with leadership of consumer insights, brand strategy development, communication (brand and corporate) and innovation across all markets. The scope of her role also includes a high level of involvement in investor relations.

Prior to this, Susan held several senior leadership and commercial positions across the Campbell Arnott’s business including Asia Pacific Marketing Director (across Australia, New Zealand and Asia), Marketing Director Arnott’s ANZ, General Manager Campbell’s ANZ and Marketing Director Campbell’s ANZ.


Susan Coghill

Chief Marketing Officer, Tourism Australia

As Chief Marketing Officer, Susan is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Susan joined Tourism Australia in 2017, and in her previous role as General Manager Creative, Content and Campaigns, she helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns. Prior to her time with Tourism Australia, Susan has held tenures at News Corp, Qantas and Westpac, as well as at Whybin TBWA, M&C Saatchi and Publicis Mojo.