Australian products in demand at Food and Hotel Asia 2016

04 May 2016

The world’s international food and beverage buyers were attracted to the diverse range of food and beverage products showcased by over 150 Australia companies at Food and Hotel Asia (FHA) 2016.

Held in Singapore from 12-15 April, FHA 2016 is Asia’s premier international trade event for the food and hospitality industry. The biennial event attracted exhibitors from over 70 countries including Australia.

ProWine Asia, a satellite event of the successful ProWein in Dusseldorf, was co-located with FHA for the first time and included nine Australian wineries participating.

Chris Rees, Austrade’s Senior Trade and Investment Commissioner for Singapore, said Australia was well positioned to benefit and expand its exports of high-quality produce.

‘Demand for Australia’s premium food is rising across Asia thanks to our strong reputation among consumers and as a result many exhibitors received interest and leads from around the region,’ said Rees.

‘Our reputation for quality, safe produce is well recognised throughout Asia and Australia’s meat, dairy, fresh fruit and vegetables, seafood and wine are all in demand.

‘Austrade’s Food and Beverage teams from Singapore, Malaysia, Thailand, Indonesia, the Philippines, Brunei, Myanmar and Hong Kong organised buyer delegations from their respective markets to connect with exhibitors at the Australia Pavilion,’ added Rees.

Buyers from Asian markets like Hong Kong, Singapore, Malaysia and Thailand were especially interested in specialty cheese products and Australian vegetables like leafy salad lines, kale, broccoli, carrots and onions.

Similarly, Australian wineries attracted the attention of buyers from Singapore, Hong Kong, Malaysia and Thailand at FHA2016.

FHA2016 attracted a record 3,198 exhibitors from 71 countries/regions, 58 international group pavilions. The event also welcomed more than 72,000 attendees from over 100 countries/regions, a 13.3 per cent increase from the 2014 event.

For more information about exporting to Singapore or other Asian markets contact Austrade on 13 28 78 or email