Thailand: E-commerce growing in ASEAN’s second largest economy

18 Oct 2018

Thailand’s e-commerce market has grown significantly in recent years to become the second largest business-to-consumer e-commerce market in South East Asia, creating strong opportunities for Australian business.

Austrade’s new E-commerce in Thailand: A guide for Australian business  includes information for exporters looking to enter or boost their existing presence in a market worth A$115 billion in 2017.

The guide provides an overview of the digital retail sector in Thailand, major trends shaping the behaviour of consumers, areas of opportunity, key regulations, and what to consider before running an online business or selling products through existing online channels.

The growth of the Thai e-commerce market is underpinned by the Thai Government’s support for digital technologies, and a young, internet-savvy, mobile-first population that is comfortable using social apps such as Facebook and LINE to purchase goods.

The market’s size and potential has attracted e-commerce giants such as Alibaba and JD.com to set up operations in the country, as well as encouraged local firms to innovate.

With online sales growing 10 per cent annually, Susan Kahwati, Austrade’s Senior Trade Commissioner in Bangkok, says Australian exporters will find a receptive consumer market.

‘Australian goods are well known and well regarded in Thailand, which gives our exporters a head start,’ she says. ‘More consumers are opting to shop online than in stores, and new technologies are changing the retail experience. It’s an opportune time for Australian exporters to enter or expand their online presence in Thailand.’

Contact Austrade for more information on e-commerce opportunities in Thailand.