Online marketplaces unlock export opportunities in ASEAN
17 Oct 2019
Austrade’s new E-commerce in ASEAN: A guide for Australian business
report provides a snapshot of the e-commerce market in seven ASEAN
countries – Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand
and Vietnam – to help Australian exporters compare each market and identify
which to target.
The ASEAN e-commerce market has quadrupled between 2015 and 2018,
generating US$23 billion in gross merchandise value in 2018. Growth is
predicted to accelerate to 2025, when e-commerce is expected to be worth
‘The ASEAN region is one of the fastest growing in the world and it’s right
on Australia’s doorstep,’ says Sally-Ann Watts, General Manager ASEAN,
Austrade. ‘With online shopping so pervasive among the region’s consumers,
Australian companies should consider including e-commerce platforms as a
key export channel in their business strategy.’
The growth in e-commerce activity across ASEAN is driven by an aspirational
middle class that is comfortable using online marketplaces and social media
Australian exporters can sell their products on international e-commerce
platforms including Amazon and Lazada, or home-grown marketplaces such as
Tokopedia in Indonesia.
The report also describes the logistics challenges and opportunities
exporters should be aware of when considering a market.
For detailed information on individual ASEAN markets, please read
Austrade’s guides to the e-commerce markets in
Contact Austrade for more details
on opportunities in ASEAN’s e-commerce market.