Australia has design opportunities in China

07 Nov 2017

Increasing cooperation between Australia and China in industrial design and manufacturing is the focus this week in Shenzhen, China.

For the first time, Australia is represented at the Shenzhen Industrial Design Fair, a major international gathering of industrial designers in one of the world’s most significant manufacturing hubs.

Australia’s creativity and innovative approaches to new design concepts will be on show.

Nielsen Design, recognised as one of Australia’s leading industrial design consultancies and designer of the iconic Pedestrian Button found at all Australia road and pedestrian crossings, will present their unique approaches to design and product development.

This will include the Lee Francis Bicycle, a recreational bicycle with a patented carbon fibre frame.

Nielsen Design has received over 40 Australian and international design awards and has built a reputation for design excellence.

Managing Director Adam Laws said, “We are extremely pleased to have the opportunity to present our designs and services to potential customers in China as well as other international participants.”

“It’s extremely important for our industry to establish strong international collaboration, and of course China, particularly Shenzhen, and surrounding regions is where there is growing momentum as the centre of new technology products and smart manufacturing.”

Swinburne University’s Centre for Design Innovation will also join the exhibition. Long associated with excellence in industrial design and innovation the University’s commercial successes include intelligent medical, sports and wearable devices.

Mr Nathan Loutit, Project Manager and Designer at the Centre for Design Innovation will lead a team from the University exploring opportunities for collaboration with local firms, research centres and industry clusters.

“Some of the design and innovation we are seeing now coming out of China in the manufacturing sector is remarkable, particularly around the development of artificial intelligence and devices. The potential for more research as well as commercial collaboration is really very good,” Mr Loutit said.

Following the exhibition in Shenzhen, the delegation will also have a program of meetings in Foshan and Shunde, both key centres of innovation in manufacturing and design.

Good Design Australia and Ideas on Design have assisted with aspects of the Austrade program.

Media contact

Jim Dickins, jim.dickins@austrade.gov.au Tel: 0424 047 338