China’s chance to milk Australian dairy expertise

16 Jun 2017

Thirty Australian dairy industry representatives are in China on an Austrade-led trade mission to demonstrate their products, services and technology at the China Dairy Expo.

It is an opportunity for the Australian representatives to meet with dairy firms from around China, including commercial leaders such as Bright Dairy, Mengniu, Yili and New Hope, which are increasingly active on the global stage.

Organisations participating in the Australia Pavilion at the expo include CSIRO, Wellard, Austrex, Genetics Australia Cooperative, Hay Australia, United World Enterprises, Selected Seeds, Standard Commodities Australia, the Australian Wool Testing Authority and McLanahan Corporation.

Austrade’s Trade Commissioner in Chengdu, Christina Goodman, said the mission aims to position Australia as an international leader in dairy production.

"Australia has a reputation for producing healthy and safe dairy products. The mission supports Australia’s role in China as a long-term supplier of dairy products at the top end, and a partner of the Chinese dairy industry satisfying the mass market," Ms Goodman said.

"Chinese agribusiness companies now operate around the world. The long-term opportunity for Australian industry to work with these companies through services, technology, R&D and product supply now represents much more than just a China market opportunity."

The delegation will visit the Jiangsu provincial capital Nanjing, home to some of China’s leading agricultural research institutes, including Nanjing Agricultural University. It will also visit Heilongjiang in the northeast, a significant dairy production region, and Nestlé’s US$10 million Dairy Farming Institute, which features a demonstration farm with Australian-born dairy cattle, and sophisticated research and training facilities.

"The China market can be thought of as many regions, not just one. Every province has differences, and in the agribusiness sector, some of the biggest opportunities are in the provinces away from the municipalities of Shanghai and Beijing," said Ms Goodman.

The China Dairy Expo runs from 16-18 June; the trade mission runs until 21 June.

Media contact

Amanda Hughes, Tel: 0410 200 400