The 4 major areas in China’s complementary medicine market are:
VDS represents the largest space with a market value of A$40.1bn in 2021. (Source: Euromonitor, Vitamins and Dietary Supplements Market in China (2021), accessed 8 September 2022.)
The report includes information for Australian providers on:
China’s complementary medicine market size exceeded A$70bn in 2021. The market is projected to reach A$92.5bn in value by 2026. This is a 5.8% increase over 5-years. Millennials and generation Z have become major purchasers. Cross-border ecommerce has emerged as the most realistic way for international brands to enter the market.