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Export Update

 

Welcome to Export Update

 

Season's greetings and welcome to the December edition.

 

In this edition, you will find export news, events, success stories and information to help you do business around the world.

This is the last edition of Export Update for 2011, we will return again in February 2012. Best wishes for the holiday season and for the year ahead.

If you have any feedback or suggestions for Export Update please email us on export.update@austrade.gov.au

 

 

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Sections

Agribusiness, Food & Beverage

Family business sells gourmet honey to luxury UK store

The Gum Tree Apiary is a family owned beekeeping enterprise with its roots firmly entrenched in traditions that have been passed down through generations to Paul Koch, producing a range of gourmet honeys now available in the UK.

When this Western Australian company first set its sights on the UK, the honey was still in the hive and a retail-ready product under conception.

Twelve months later the first order of Jarrah honey arrived at London's prestigious Fortnum & Mason and major retailer discussions are underway for the company’s Jarrah to Red Gum, York Gum and other varietals.

"Market research indicated that we needed a strong USP to compete in such a crowded market," said Desiree Koch. "Tests confirmed that our Jarrah honey has a total activity of 20+ and is one of the purest mono-floral honeys available; so we were confident that we had a sufficiently strong proposition to invest in our UK export strategy."

“Strategic advice from Austrade in London and Perth provided key market and retailer insight. The team provided referrals to specialist agencies & service providers - from labelling and import regulations to lawyers and accountants for setting up our UK business," said Leanne Van Daele, who set up the UK operation and leads the team’s UK sales and marketing. "Swift access to the right organisations helped us get our product to market in a relatively short timescale - and that's got to be valuable."

For further information on how Austrade can assist your company in the UK food and beverage market please contact Julianne Davis at Austrade London on julianne.davis@austrade.gov.au

Food and beverage to Canada

Canada is a mature and sophisticated food and beverage market. Canada's food and beverage industry is recognised internationally as being among the best in the world, both in terms of ensuring food safety and quality, and in providing a trade-friendly environment.

Opportunities for Australian exporters of food and beverage for the following sectors include private label/control label products, specialty and gourmet packaged foods, ready-to-serve and value added products suitable for the food service and hospitality sectors (institutional and restaurants).
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