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Austrade LA hosts its first USA surf seminar virtually
Austrade Los Angeles recently hosted a live video briefing with a panel of US-based speakers who gave advice to 23 businesses in Sydney, Melbourne, Perth and Brisbane about how to break into the rapidly expanding surf, beach culture and related industries in the US. Topics covered latest leisure trends, distribution channels, product liability and trademark issues.
The expert panel featured speakers Peter Townend, first world champion of professional surfing and founder of marketing and consulting firm, The ActivEmpire; Jennie L Ferrette, Associate Producer at Hayward, Tilton & Rolapp Insurance; Bryan Friedman, Attorney of Record for Billabong; and Jesse Faen, President of Insight Clothing.
This was the first in a series of quarterly seminars, with the next one to occur in September and explore sales, distribution and tradeshows in the US. For more information contact Maricela.Macias@austrade.gov.au
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Trends and opportuntiies: Sportswear and outdoor goods to Scandinavia
Scandinavians are among the top consumers of sports and outdoor related goods and services in the European Union (EU): Finland (highest), Sweden (second highest) and Denmark (fourth highest). The market for sports and outdoor goods has continued to grow steadily in the past four years. The combined consumption for sports and camping goods in Sweden, Finland and Denmark in 2006 was over €1.2 billion. Uncover more
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Olympic runner to cut a dashing figure in Aussie Hijood
Bahrain’s Olympic short distance running champion, Ruqaya Al Ghasara turned heads at her first Beijing race on Tuesday 18 August 2008 stepping out in an Australian designed and manufactured body-covering top including the modern Hijab in accordance with Muslim tradition. Find out more
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Sport and Olympics Overview
The Australian sports and leisure industry has seen dramatic progress in recent years and has become an integral player in the design, planning, engineering and construction of major sporting venues across the world. Read more |
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