Frequently Asked Questions

Which Tier do I apply for?

It is up to the business to determine which grant Tier would work best and most strategically for it (within the requirements of the Rules) based on what it is currently doing and what it proposes to do, and whether they can meet the obligations of that tier.

Please see for the requirements of each Tier. For a more detailed explanation please see Chapter 3 of the 2021-22 Grant Guidelines.

Making strategic use of the Tiers

While the Tiers are designed to reflect a traditional growing export business, you can apply for any Tier level that suits your organisation if you meet the criteria (please refer to section 4.2 of the 2021 grant Guidelines).

You do not have to progress through each Tier in any particular order. Please see Section 3.2 of the 2021-22 Grant Guidelines for further explanation.

You do not have to utilise the 8 years of funding available consecutively: you can take a break and come back when you need it.

Things to think about

The Tiers are designed so that you can access EMDG at critical times during your unique export journey. In deciding which Tier to apply for, you need to think strategically about when is the most appropriate time to apply for a particular Tier. Some helpful questions to ask yourself:

  • Should I take a break from EMDG funding until my business is ready for the next stage in my export journey?
  • Is now the best time to consolidate my current market? If yes, it might be advantageous for your business to wait until you are ready to expand or make a strategic shift.
  • Am I ready to invest more into marketing to expand my market or diversify my markets (remembering that you are obliged to match the funding provided by Austrade dollar for dollar)?
  • What promotional activities do I want to do differently or more of?

Who is an eligible person?

Most Australian businesses will be eligible persons.

Section 4.1 of the 2021 grant guidelines states:

To be eligible for a grant you must be an eligible kind of person within the meaning of the EMDG Rules, being one of the following:

  • an individual whose principal place of residence is in Australia
  • a body incorporated under the Corporations Act 2001
  • an association, or cooperative, incorporated under an Australian law
  • a partnership that is Australian, that is if the partnership was formed and operates under a law of a State or Territory, and at least half the partners are Australian persons
  • a trust that is Australian within the meaning of the EMDG Rules, that is the trustee, or each trustee, of the trust is an Australian person
  • a body corporate established for a public purpose by or under an Australian law
  • a representative body.

Please see chapter 4 of the 2021-22 Grant Guidelines for further details.

How do you measure a turnover of less than $20 million?

Section 4.2 of the 2021-22 Grant Guidelines states:

If you are an SME exporter, at the time you apply for a grant you must also:

  • have a turnover for the last financial year (2020–21) of less than $20 million (annual turnover is the total ordinary income that you derive in the income year in the course of running your business).

This is an explanation of the EMDG Rules [Export Market Development Grants Rules 2021 (] at section 10 Eligibility conditions for applicants other than representative bodies, which requires the following condition to be satisfied by a person other than a representative body, at the time the person applies for a grant:

(2) The person’s turnover for the financial year before the financial year in which the application is made is less than $20,000,000.

Do you have an example of a strategic shift?

Please see expanding and strategic shift for two examples of strategic shift.

For a further explanation please see section 4.2.4 of the 2021-22 Grant Guidelines

What does exporting mean?

We will interpret exporting broadly.

A good indication that you are exporting is evidence of having exported recently (with 1 July 2020 a sound indicator of you having exported recently).

We will also consider other evidence including:

  • Contracts in place with offshore buyers
  • Agreement or memorandums of understanding with offshore buyers to sell or market your product
  • Evidence of current negotiations with offshore buyers for the sale of your products
  • Evidence (whether in your plan to market or otherwise) to show you are currently actively engaged in exporting, for example of active customer engagement with a realistic prospect of resulting sales (as demonstrated by evidence such as the capacity to produce and deliver your export product)
  • Any other evidence

Each application will be judged on its merits and the individual circumstances of the applicant. This should not be taken as a guarantee that your application will be assessed as satisfying this requirement of the EMDG legislation. However, your explanation will be considered as part of the overall application assessment process.

For further information please see Exporting 

What are the caps?

You can receive EMDG grants for 8 financial years.

You can only receive a total of $770,000 under the EMDG program. The cap of $770,000 refers to money received, NOT money applied for.

For further information see section 4.2.1 of the 2021-22 grant Guidelines and how we assess eligibility.

If I have already received 8 EMDG grants, can I still apply for this new program?

If you have received EMDG grants for 8 financial years since 1 July 1990 you have reached your cap of 8 years and are not eligible for the 2021-22 EMDG grant round.

What documents do I need?

Please see the list of documents required at section 7.2 of the 2021-22 Grant Guidelines

Are there templates?

Please see How to apply for the application form and templates.

What does substantially Australian origin mean when you talk about products?

Please see Chapter 5 of the 2021-22 Grant Guidelines

How long is my grant for?

Please see:

Grant agreements entered into for the 2021-22 EMDG grant round are for promotional activities you undertake from 1 July 2021.

How does matching funding work?

Your grant agreement will say how much you grant is for. You must match this funding. Please see Section 3.5 of the 2021-22 Grant Guidelines . For a further explanation please see Grant management.

The requirement concerning matching funding is found in the EMDG Act 1997 at section 10(2)(a):

(2) The grant agreement must include terms and conditions that:

(a) have the effect of requiring the grantee to spend the grant money, as well as at least a matching amount of the grantee’s own money, on eligible expenses of the grantee in relation to eligible products

Can I ask for my grant agreement to be varied to a higher amount if I spend more?

Austrade will not vary the amount of an agreement in a way that will result in a higher payment as the funding pool available for each Tier is fully allocated at the time of entering into grant agreements.

If I receive money from the reimbursement scheme in FY2021-22 how does that affect my grant agreement entered into in FY2021-22?

Your payment will be reduced to the extent that you would exceed the overall caps. Your grant agreement will state:

For the avoidance of doubt, the Commonwealth may reduce a payment in accordance with Rule 48(3) in the circumstances where the Grantee is eligible for a final payment under the outgoing reimbursement program that would result in the Grantee receiving more than the cap on total grants payable.

Can I apply for a one year grant agreement?

No. Austrade will offer you the maximum term for your Tier unless:

  • The maximum will mean you exceed your caps (8 years or $770,000)

What is the process and timeline for reviewing applications?

Section 7.2 of the 2021-22 Grant Guidelines states:

You must submit your application between the published opening and closing dates (16 August to 5pm AEDT 30 November 2021). We cannot accept late applications.

We will endeavour to assess your application and advise you of the outcome within 10 weeks of the closing date. At this time, we will provide you with a grant agreement for you to sign.

Please see chapter 8 of the 2021-22 grant Guidelines for a description of the assessment and notification process.

Please see how we assess eligibility for a detailed description of how assessments are done.

When are future EMDG grant rounds scheduled?

There will be a grant round for each Tier and representative bodies in FY2022-23. The EMDG News page will keep you updated when dates are decided.

What is the profit and loss statement for?

The 2021 Grant Guidelines, at section 7.2 provides these details:



Why do we need it?

SME exporters – all tiers

2020–21 Profit and Loss Statement

To substantiate that your turnover is less than $20 million.

Are there limits to each expense category?

There will be upper spending limits for travel costs including accommodation, flights and daily allowances. This will be set out in your grant agreement and will be more reflective of the true cost to SMEs than previously.

There are no upper limits to other expense categories. Businesses can choose the best way to market their business.

Each grant agreement will state the upper limit for your overall grant in each financial year. If you spend more than matched funding for this limit you will not receive further grant money.

What has changed from the previous scheme?

The following information will be particularly relevant for those familiar with the previous EMDG reimbursement scheme.

EMDG is now a forward looking grant program. Many concepts necessary under the reimbursement scheme are no longer necessary and have not be incorporated into the grant program.

The most important starting point for you in understanding the new processes for the EMDG grant program is the 2021-22 Grant Guidelines [EMDG from 1 July 2021 - Austrade]. When filling out your application please refer to these guidelines to assist you.


There is no pre-approval process in the EMDG grants program.


Audit processes were relevant to the EMDG reimbursement scheme. The grant program will follow Commonwealth grant processes.

You will be asked for further information upon receipt of milestone reports if the assessor considers further information is needed. You will not receive a milestone payment until Austrade accepts the milestone report.

Will an applicant have to show how they will be able to match funding at application stage?

No. At the milestone reporting stage an applicant will demonstrate that they have provided matched funding.

Related Entities

The requirements concerning related entities that have been translated into the grant program concern:

A designated connection to goods

27 Designated connection to eligible product


(1) A person has a designated connection to an eligible product that is goods if:

(a) the person, or a related entity of the person, owns the goods; or

(b) the person, or a related entity of the person, owns, or holds an exclusive licence for, one or more intellectual property rights in relation to the goods; or

(c) the person is a representative body and members of the represented group have a designated connection to the goods within the meaning of paragraph (a) or (b).


The assessment of caps:

When assessing whether you have reached either the 8-year cap or the $770,000 cap on total grant funding available to you under EMDG, Austrade will include the grants of another grantee where Austrade considers organisational restructuring activity has occurred that means you are, in substance conducting the business the previous grantee conducted. This is done by assessing whether your business is similar in substance to a previous EMDG grantee (including a grantee that has ceased to exist) (Please see section of the 2021 Grant Guidelines .

These assessments of caps are reviewable decisions.

I am confused about how matched funding works now

The grant agreement will specify the maximum grant amount per financial year. You must, match at the minimum, the dollar value of the grant monies they receive.

If you spend more, you will not receive more grant money. If you spend less, you will only receive an amount equal to the amount you contributed.

For example, if your grant agreement states that you are able to access $60,000 in a given financial year, you must match that amount in order to receive the full amount in your grant agreement.

In other words, the total amount spent on marketing activities must be at least $120,000 in that financial year in order for you to receive a $60,000 milestone payment.

Please note this amount is the maximum you will receive for that financial year. If you spend $100,000 on eligible activities in that financial year, you will receive $50,000 through the milestone payment.

If you spend more than $120,000, for example $140,000, you can only receive up to the maximum $60,000 grant amount as per your grant agreement.

New Zealand

Section 6.2.5 of the 2021-22 Grant Guidelines states:

Expenses with respect to trade with New Zealand are not eligible expenses.