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Be Spirits 2027
Austrade and state government partners invite Australian spirits producers to join the Australian booth at Be Spirits 2027 in Paris and connect with international buyers, distributors and spirits industry professionals.
- Date:
- 15 February 2027 - 17 February 2027
- Event category:
- austrade-corporate:content-page-type/events/trade-event-exhibition
- Time:
- 09:00:00 - 17:00:00 CET
- Location:
- France
- Industry:
- Wine and beverages
Austrade and state government partners invite Australian spirits producers to exhibit at Be Spirits 2027 in Paris, the premier international trade event dedicated to the spirits industry focused on cocktails, premium spirits brands and mixology.
Held alongside Wine Paris, this connects brands with international beverage buyers and showcases spirits, saké, cider, RTD drinks, and low/no-alcohol products in this leading trade and networking hub.
What is the opportunity?
Be Spirits 2027 offers Australian producers access to more than 17,000 international trade visitors from 135+ countries, including key importers, distributors and retailers. Featuring curated tastings, mixology showcases and enhanced B2B meeting settings, this event provides a platform to showcase premium spirits under the Australian nation brand, connect with buyers across Europe and capitalise on growing demand for premium products, cocktail culture, tourism-driven consumption and innovative RTD beverages.
What will the event include?
The program features:
- connecting with French, European and international importers, distributors, retailers and hospitality buyers
- curated tastings, mixology showcases and product experiences to generate sales leads and build market presence
- thought leadership, networking and opportunities to explore premium spirits innovation
- enhanced B2B meeting spaces and business networking services
- discovering emerging industry trends, products and innovations.
Which companies should participate?
Suitable participants are Australian spirits, RTD cocktail, liqueur and mixology exporters already exporting or export-ready, compliant with EU/UK regulations, and able to showcase products in person or via a local representative.
Key opportunities for attendees
By attending, delegates will:
- participate in the unique meeting place for importers, distributors, retailers, out of home buyers and on-trade professionals to discover a curated mix of established brands, craft producers, and emerging players
- join the Australian pavilion and boost visibility
- network with French and international industry leaders
- explore trends in spirits, mixology and hospitality
- access Austrade market guidance and on-ground support.
- Date:
- 15 February 2027 - 17 February 2027
- Time:
- 09:00:00 - 17:00:00 CET
- Cost:
- High Visibility Package: AUD $17,000 (limited to 4 exhibitors)
- Standard Package: AUD $7,000 (limited to 12 exhibitors)
- Venue details:
- Paris Expo Porte de Versailles
- For more information contact:
Freddy Dutoit
Senior Business Development Manager
Austrade - Paris
Email: Freddy.Dutoit@austrade.gov.auCarolyn Etherington
Global Engagement Manager
Austrade - Sydney
Email: Carolyn.Etherington@austrade.gov.au- Register by:
- Expressions of interest have now closed. If you’re an Australian wine or beverages company looking to expand into Europe, please contact Freddy Dutoit or Carolyn Etherington.