China International Import Expo (CIIE) 2025

Austrade has been supporting Australian businesses who participate in the China International Import Expo for 7 years. The Expo provides a platform for states, businesses and partners to collaborate and deliver high-value and high-quality goods to Chinese consumers. 

If you are an Australian business from the food and agribusiness sector, you are invited to join Austrade at the Team Australia Pavilion located in the Food and Agricultural Product Hall of CIIE 2025.

​Why participate? 

China International Import Expo is the world's largest import Expo. In 2024, ​it featured 3,496 exhibitors and reached US$80.01 billion worth of tentative deals for the purchase of goods and services for a 1-year period.

Businesses participating in the Expo as part of the Team Australia Pavillion will have access to the following opportunities:   

• ​showcase their products to state and private owned enterprises, importers, traders, distributors and regional sub-distributors, online and offline retailers  

• ​explore business opportunities under the China-Australia Free Trade Agreement  

• ​promote their product under Australia's Nation Brand  

• ​receive networking support from Austrade China  

• ​raise their brand awareness and reach out to broad business communities through major social medial platforms in China  

• ​participate in selected Australian government programs at CIIE.

​As places are limited, submit your company’s expressions of interest by Thursday 31 July 2025.