Red Centre Marketing Boost

Status: Closed

Red Centre Marketing Boost

This targeted grant program is providing up to $5 million to Tourism Central Australia to attract more domestic and international visitors to the Red Centre over 2 years. It will do this via targeted awareness and conversion marketing campaigns.

Program outcomes

The intended outcomes of the program are:

• increased destination awareness in domestic and international markets of the Red Centre
• enhanced positive brand and destination recognition for the Red Centre
• increase domestic visitor day trips, nights, and spend and international visitor nights and spend, by 31 December 2027
• increase the dispersal of domestic and international visitors through the region.

Grant amount

Austrade will administer the Red Centre Marketing Boost for 2 financial years commencing in 2025–26 and ending in 2026–27.

Eligibility and grant dates

This grant opportunity is a closed non-competitive grant program. Eligibility was limited to Tourism Central Australia (ABN: 66 249 885 613).

The program opened for applications on 8 December 2025.

Applications closed at 4:00 pm AEDT on 22 December 2025.

All project activities must be completed by the program end date of 30 June 2027.

Contact us

Email: tourism.grants@austrade.gov.au

Phone: 13 28 78