In a major win for Australia, our distinctive nation brand will be seen by global audiences during the FIFA Women’s World Cup Australia & New Zealand 2023™.
The FIFA Women’s World Cup™ Trophy Tour is currently returning to cities in co-hosts Australia and New Zealand for its final leg, having visited 30 international stops.
The FIFA Women’s World Cup 2023 is the latest in a line of significant events to showcase Australia’s Nation Brand. In 2022 it was featured at COP27 in Egypt, Asia Fruit Logistica in Bangkok, GamesCom in Germany, and during the Prime Minister’s visit to Indonesia.
Austrade General Manager, Communication and Marketing, Jessica Hamilton, welcomed the opportunity during the Adelaide stop of the Trophy Tour.
“Australia’s Nation Brand will be used during the opening Matilda’s game in Sydney on 20 July, which will not only be viewed by attending football fans but will also be watched by more than one billion people globally,” Ms Hamilton said.
The brand will appear on a rotating board positioned on the halfway line at Sydney’s Olympic Stadium, the Matilda’s remaining group matches in Brisbane and Melbourne, and will also feature at other tournament matches held across Australia.
“Australia’s Nation Brand is much more than a logo. It offers Australian businesses and associations a suite of more than 440 free marketing assets and resources to promote Australia internationally and currently more than 700 organisations are using these assets.
“This allows us to tell the rich and diverse stories of Australian businesses and the talents and ambitions of the people who drive them.
“It shows international audiences that we are as famous for our smarts as we are for being friendly and down to earth. We are a country that drives breakthroughs in science, technology, medical technology and energy, and we offer world-class products in education, culture, and entertainment.
“Australia’s Nation Brand at the FIFA Women’s World Cup 2023 aligns with Australia’s commitment to gender equality, empowerment and celebrating the exceptional talents and achievements of female athletes from around the world,” Ms Hamilton said.
To learn more about Australia’s Nation Brand visit: www.brandaustralia.com