Australian wine and beauty gain ground in India

Australian wine and beauty made strong impressions at 2 key trade shows in India: ProWine Mumbai and Cosmoprof India.

Late last year, Austrade led delegations to these trade shows to increase the visibility and relevance of Australian products, and to broaden engagement with and support the growing number of Australian exporters entering India’s wine and beauty sectors. This was Austrade’s third consecutive year at ProWine and second year at Cosmoprof.

In a market as large and diverse as India, national trade shows are pivotal. They attract decision-makers from across regions and cities, bringing together importers, distributors, retailers, educators, and brand owners in a single location.

For Australian businesses, these platforms provide scale and reach — enabling sustained engagement, renewal of existing relationships, facilitation of new partnerships, and opportunity to reinforce and amplify brand Australia across India’s fragmented yet fast-growing markets.

India toasts Australian wine at ProWine Mumbai 2025

At ProWine Mumbai, the Australia pavilion hosted 12 producers representing 20 premium Australian wine and beverage brands.

The delegation reflected the geographic and stylistic diversity of Australian wine, with producers from the McLaren Vale, Barossa Valley, Yarra Valley, Clare and Hunter Valleys, the Murray–Darling Basin, and the Australian Pyrenees. Supported by Wine Australia, the mission focused on exporters’ education and introduction to the Indian market and key stakeholders.

India’s alcoholic beverages market grew by around 7% in 2025, with the wine segment forecast to grow at over 15% year-on-year. An expanding, globally exposed middle class with rising purchasing power and increasing familiarity with international wines and varietals is driving this growth.

Producers recognise that success in India depends on sustained presence, ongoing engagement and relationship-led market development – reflected in their continued participation year after year.

Ahead of the show, the delegation undertook a 2-day market immersion program. This included a workshop to better understand India’s regulatory environment, pricing structures, and consumer behaviour, followed by visits to multi-brand retail, hospitality and on-premise distribution channels.

ProWine Mumbai attracted over 6,000 trade visitors. During the event, Austrade facilitated more than 100 targeted business introductions and hosted curated tastings, importer sessions, and wine masterclasses. Three clear trends stood out:

• Focus on premium: Trade and buyers are increasingly focused on quality-led portfolios, and origin and brand stories, reinforcing Australia’s strength in the premium segment.
• Sustainability and organic credentials: Certifications and responsible environmental practices and production are becoming important decision factors.
• Expanding beyond wine: Strong interest in spirits and no- and low-alcohol beverages reflect India’s spirits-led consumption patterns and present wider opportunities for Australian producers.

Australian wine companies ready to make connections at ProWine Mumbai 2025.

Australian beauty at Cosmoprof India 2025

The Australian pavilion at Cosmoprof India showcased 17 beauty, personal care and wellness brands represented by 13 businesses.

Australian companies showcased skincare, haircare, body care, oral health, sunscreen and cosmeceuticals. The brands highlighted unique ingredients, Australia’s biodiversity, strong regulatory and testing frameworks, and holistic approach to wellness.

India is the world’s fourth-largest beauty market. In 2025, the market was valued at approximately US$33.1 billion and continues to grow rapidly. Its size and rich diversity offer Australian brands opportunities to reach new audiences with varied needs and approaches to beauty and wellness, and meet increasingly informed consumer preferences.

Cosmoprof India, the country’s largest B2B beauty trade show, attracted more than 14,000 visitors and over 345 exhibitors representing 700+ brands. For Australian businesses, the event provided direct access to importers, aggregators, retailers, and start-ups actively seeking innovation, clean beauty, and science-backed solutions — supported by strong trust in brand Australia.

Austrade doubled its pavilion presence in 2025 to support growing interest in Australian beauty. The 4-day mission included over 100 business introductions, market briefings, retail and e-commerce visits, and direct engagement with India’s beauty ecosystem. Three clear themes emerged:

• Science-led solutions: There was strong buyer interest in clinically backed products with clear evidence of efficacy and transparency.
• Sustainability and clean beauty: There was a preference for responsible sourcing, minimal chemical use, and conscious formulations.
• Founder-led brands: Buyers were interested in women-led and small businesses with authentic stories that add credibility and differentiation.

You beauty! Aussie brands capitalised on India’s interest in Australian beauty products.

Trade shows provide gateways to India’s many markets

ProWine Mumbai and Cosmoprof India 2025 are prime examples of Austrade utilising flagship trade shows as anchor points within a broader, sustained engagement strategy.

‘India rewards consistency. Being present year after year allows us to build trust, support Australian exporters through real market understanding, and align Australia’s strengths with India’s evolving consumer demand,’ says Murray Spence, Trade and Investment Commissioner, Austrade South Asia.

By combining market intelligence, exporter capability-building, and coordinated national branding, Austrade is positioning Australian wine and beauty brands for enduring growth in India — now and over the long term.