Privacy Impact Assessment register

This register records systematic assessments of our projects' privacy impacts.

The Privacy (Australian Government Agencies—Governance) APP Code 2017 (Cth) (the APP Code) requires agencies, including Austrade, to conduct a Privacy Impact Assessment (PIA) for projects with a high privacy risk.

Privacy risks

A project may have a high privacy risk if it involves any new or changed ways of handling personal information that are likely to have a significant impact on the privacy of individuals.

A Privacy Impact Assessment (PIA) is a systematic assessment of a project that identifies the impact it might have on the privacy of individuals, and sets out recommendations for managing, minimising, or eliminating that impact.

From 1 July 2018, Austrade is required by the APP Code to maintain a register of the Privacy Impact Assessments it conducts.

Any enquiries should be directed to Austrade’s Privacy Officer at

Register of our PIAs

Title of projectShort description of projectDate the PIA was signedBranch responsible

Azure machine learning

Automation of application processing

30 Jan 2019


Beyond 2020 Tourism Strategy Public Consultation

Receiving and publishing public submissions during consultation process

29 Mar 2019

Tourism and International Education Strategy

Implementation of data analytics on Austrade websites

Use of Hotjar analytics tool

3 Apr 2019

Client Services – Platforms

Microsoft Office 365 implementation

Transition to the Office 365 suite of applications, including Teams, Planner and cloud based Office applications.

14 May 2019, with continuing amendments as usage evolves

Digital, Information and Technology Services

LATAM social media competition

Digital campaign promoting education in Latin America via competition on Instagram/Facebook

16 August 2019

International education polling solution

Use of online questioning, polling, idea generation and response analytics platform

11 September 2019

Client Experience

Use of pixel tags on website

Setting of social media pixels / clear GIFs on

13 September 2019

Marketing and Communications

LinkedIn Learning

ELearning solution: transition from to LinkedIn Learning

20 September 2019

People / Capability

Validately testing platform

User interaction research platform for Global Business Support Finder

14 October 2019

Reach / Global Business Support Finder

Whispir messaging service

Proof of concept for use of Whispir messaging service at offshore locations

30 October 2019

Digital, Information and Technology Services


Online digital collaboration tool

6 November 2019

Client Digital Services

Scaled Advisory – call centre sharing

Sharing of call centre services for export related queries

18 December 2019

Digital, Information and Technology Services

EMDG e-lodgement form changes

Redesign of e-lodgement form and switch to MyGovID authentication

3 January 2020

Export Market Development Grants (EMDG)

Gifts register

New public facing gifts and benefits register

28 January 2020


CareerCEO/Cahoot! platform

Cahoot! e-learning platform and program delivery by CareerCEO

30 January 2020



Video interviewing and assessment platform

12 February 2020

People Operations

Acendre online recruitment systemEnhancements to existing online recruitment system12 February 2020People Operations
Use of Validately for User Research in Product and Service teamsFor Austrade to develop products and services that meet the needs of our clients, user researchers need to understand the experiences of businesses when they export or invest in Australia and how users interact with Austrade services.15 April 2020New Client Services
Kentico KontentA new content management system (CMS) to be used to manage content for Reach web products.13 May 2020Digital Services
Predictive HireArtificial Intelligence interviewing for a high volume of potential overseas engaged employees.8 June 2020People Operations
O365 v5Additions to PIA to account for use of Streams video platform.11 June 2020DITS
Impact ProgramCulture Amp - Employee Engagement survey18 June 2020Corporate Services
CareerCEO/Cahoot! platformCahoot! e-learning platform and program delivery by CareerCEO14 August 2020People
IDB PluginCourse search tool and inquiry generator on the Study Australia website21 August 2020Digital Platforms
iBrandAustrade’s Digital Asset Management (DAM) system which houses our imagery, video, artwork and brand files.8 September 2020Brand and Marketing
Engine, Filed ProviderField collection for the international (IVS) and national (NVS) visitor surveys.16 September 2020National Surveys and Data integration
Intranet Redevelopment ProjectEnable the use of PnP Search in the new Intranet design15 November 2020Digital Strategy and Architecture
Foodex Japan 2021RED Toolbox to run virtual expo24 November 2020Trade Commissioner
Meeting platformTo use the Doodle platform to schedule meetings with multiple participants30 November 2020Corporate Services
The National Recognition Presentation (Export Awards 2020)Pre-recording virtual presentations by EventCast brand by Fourth Wall Events Pty Ltd and the webcasting
platform “EventsAir” provided by Centium Software Pty Ltd.
2 December 2020Brand and Marketing
Virtual Korean Wine MarketEvent to meet for buyers to meet Australian Wine Producers Online3 December 2020Marketing
Electronic Access Control System (EACS)Security system in Perth office18 January 2021Security Operations
ClearTripOnline Travel Solution to South Asia Staff16 February 2021Corporate Services
France Australia Defence Supply Chain Virtual ShowroomRecruitment of a consulting firm to organize virtual B2B meetings by identifying and contacting French stakeholders4 March 2021Defence and Security
E-cash softwareUpload of e-cash software on to staff laptop15 March 2021Corporate Services
CanvaImplementation of Canva (online design platform) across the agency.16 March 2021Brand and Marketing
Objective LeadershipProject to create individual development plans for leaders within Austrade11 April 2021Corporate Services
Talent Tools – Workplace Profiling TrainingTraining program for staff of the IFAM to gain an understanding of personal work style.20 April 2021IFAM
Third party business toolsZoomInfo, LinkedIn Sales Navigator, Bisnode21 May 2021Digital Marketing
Virtual FairStudy Australia 2021: NEA Virtual  Education Fair22 May 2021Business Development
Digital Education HubIndia Digital Education Hub – Successful Graduate26 May 2021Digital Services
Critical Minerals Marketing Campaign  LinkedIn marketing campaign16 June 2021 Digital Marketing 
Digital Direct MarketingActivate content marketing, email automation and lead scoring within CRM17 August 2021Digital Marketing
Introducing a new condition of international travelImmunisation against COVID-19 is a condition of travel16 November 2021Corporate Support
DIA China Annual Conference 2024 Business Matching

Collecting information via WeChat mini program to be shared with Australian delegates for business matching

29 April 2024Trade and Investment

Last updated: 1 May 2024