Booking Information


Virtual event

Accessible from your workstation


17 Jul 2020



1:00 PM - 2:00 PM



Reference No


Trends and innovation in China’s food industry

About event:

With a large consumer base with varying levels of disposable income, China’s food industry presents a diversified and market and significant opportunities for Australian producers. From new ingredients, new processing techniques to new distribution channels and sophisticated marketing and promotion the entire food industry is evolving quickly.

This webinar will give Australian firms an understanding of the new segments and novel food trends in a rapidly changing market. It will also provide insights into China’s research institutes, capable of providing the R&D support to commercial food innovations. It will cover:

  • Chinese consumer preferences
  • New trends and industry hotspots in China's food sector
  • Future growth opportunities within the food sector in China
Who should attend:
  • Australian food manufacturers & exporters
  • Australian agribusinesses & food supply chain start-ups
  • Australian R&D institutes
  • Australian industry associations
  • Australian investment organisations
  • Mr. Ryan Wu - General Manager, COFCO FUND
  • Mr. Joseph Zhou - Managing Partner, Bits x Bites
Please note:

Austrade is recording this webinar session and may make the recorded version of the webinar (including all audio and visual elements) accessible to internal Austrade staff and the general public via the Austrade website and other communication means.


These events are free, but participants must register. The registration confirmation email will include all webinar log-on information.


Register online

For more information please contact:

Yvon Ni
Business Development Manager & Greater China Agribusiness Team Leader, Austrade Shanghai