With a large consumer base with varying levels of disposable income, China’s food industry presents a diversified and market and significant opportunities for Australian producers. From new ingredients, new processing techniques to new distribution channels and sophisticated marketing and promotion the entire food industry is evolving quickly.
This webinar will give Australian firms an understanding of the new segments and novel food trends in a rapidly changing market. It will also provide insights into China’s research institutes, capable of providing the R&D support to commercial food innovations. It will cover:
- Chinese consumer preferences
- New trends and industry hotspots in China's food sector
- Future growth opportunities within the food sector in China