COVID-19 is affecting many e-commerce businesses and how consumers shop online. In this difficult time, many brick-and-mortar retailers are watching foot traffic and sales drop to near zero. The most significant shift in consumer behaviour is happening in e-commerce globally. In China, e-commerce platforms are reporting behavioural and demographic shifts. During Spring Festival, daily usage of e-commerce platforms grew 56% week-on-week. Two weeks later it was up a further 96%.
Austrade is working with a number of partners to share market insights on how COVID-19 has impacted cross border e-commerce in different aspects.
In this session, we invited Scott Ni, Senior Director from Alibaba Group to share:
- Insights on Alibaba’s platform in China including Tmall, Taobao and Kaola during COVID-19
- Insights on Alibaba’s platform in ASEAN including Lazada and Redmart during COVID-19
- How to engage with online marketplaces in China and ASEAN
- Following up with this webinar, in the next month, five webinars will be podcasted with each focusing on one industry with industry leads from Alibaba Group