COVID-19 is affecting many e-commerce businesses and how consumers shop online. In this difficult time, many brick-and-mortar retailers are watching foot traffic and sales drop to near zero. The most significant shift in consumer behaviour is happening in e-commerce globally. In China, e-commerce platforms are reporting behavioural and demographic shifts. During Spring Festival, daily usage of e-commerce platforms grew 56% week-on-week. Two weeks later it was up a further 96%.
Austrade is working with a number of partners to share market insights on how COVID-19 has impacted cross border e-commerce in different aspects.
In this session, we invited Kevin Li, Business Development Director, from Alibaba Group and Keiko, Business Development Manager for beauty, personal care and home products to share:
- Performance of beauty, personal care and home products in Tmall, Taobao and Kaola during COVID-19 in China
- Performance of beauty, personal care and home products in Lazada during COVID-19 in ASEAN markets
- How can beauty, personal care and home product merchants engage with online marketplaces in China and ASEAN
- What are some of the regulatory requirements for beauty, personal care and home products on selling online in China and ASEAN