Booking Information


Virtual event

accessible from your workstation


9 Jun 2020



3:00 PM - 4:00 PM

Reference No


COVID-19 update for cross border e-commerce by Alibaba Group focusing on beauty, personal care and home products

About event:

COVID-19 is affecting many e-commerce businesses and how consumers shop online. In this difficult time, many brick-and-mortar retailers are watching foot traffic and sales drop to near zero. The most significant shift in consumer behaviour is happening in e-commerce globally. In China, e-commerce platforms are reporting behavioural and demographic shifts. During Spring Festival, daily usage of e-commerce platforms grew 56% week-on-week. Two weeks later it was up a further 96%.

Austrade is working with a number of partners to share market insights on how COVID-19 has impacted cross border e-commerce in different aspects.

In this session, we invited Kevin Li, Business Development Director, from Alibaba Group and Keiko, Business Development Manager for beauty, personal care and home products to share:

  • Performance of beauty, personal care and home products in Tmall, Taobao and Kaola during COVID-19 in China
  • Performance of beauty, personal care and home products in Lazada during COVID-19 in ASEAN markets
  • How can beauty, personal care and home product merchants engage with online marketplaces in China and ASEAN
  • What are some of the regulatory requirements for beauty, personal care and home products on selling online in China and ASEAN
Who should attend:

E-commerce exporters

  • Beauty
  • Personal care
  • Home products
  • Kevin Li - Business Development Director, Alibaba Group (Australia and New Zealand)
  • Keiko Li - Business Development Manager, Alibaba Group (Australia and New Zealand)
Please note:

Austrade is recording this webinar session and may make the recorded version of the webinar (including all audio and visual elements) accessible to internal Austrade staff and the general public via the Austrade website and other communication means.


These events are free, but participants must register. The registration confirmation email will include all webinar log-on information.


Register online using the 'Start Registration' button. If you experience technical difficulties, please contact Austrade on 13 28 78 (in Australia).

For more information please contact: Jack Lu