Booking Information


Virtual event

Accessible from your workstation


1 Jun 2020



3:00 PM - 4:00 PM

Reference No


COVID-19 update for cross border e-commerce by Alibaba Group focusing on health products

About event:

COVID-19 is affecting many e-commerce businesses and how consumers shop online. In this difficult time, many brick-and-mortar retailers are watching foot traffic and sales drop to near zero. The most significant shift in consumer behaviour is happening in e-commerce globally. In China, e-commerce platforms are reporting behavioural and demographic shifts. During Spring Festival, daily usage of e-commerce platforms grew 56% week-on-week. Two weeks later it was up a further 96%.

Austrade is working with a number of partners to share market insights on how COVID-19 has impacted cross border e-commerce in different aspects.

In this session, we invited Kevin Li, Business Development Director, from Alibaba Group and James Sung, Business Development Manager for health products to share:

  • Performance of health products in Tmall, Taobao and Kaola during COVID-19 in China
  • Performance of health products in Lazada during COVID-19 in ASEAN markets
  • How can health product merchants engage with online marketplaces in China and ASEAN
  • What are some of the regulatory requirements for health products on selling online in China and ASEAN
Who should attend:

E-commerce exporters


Health products

  • Kevin Li - Business Development Director, Alibaba Group (Australia and New Zealand)
  • James Sung - Business Development Manager, Alibaba Group (Australia and New Zealand)
Please note:

Austrade is recording this webinar session and may make the recorded version of the webinar (including all audio and visual elements) accessible to internal Austrade staff and the general public via the Austrade website and other communication means.


These events are free, but participants must register. The registration confirmation email will include all webinar log-on information.


Register online using the 'Start Registration' button. If you experience technical difficulties, please contact Austrade on 13 28 78 (in Australia).

For more information please contact: Jack Lu