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Over the past three years, India has experienced rapid growth in e-commerce retail activity which has grown from less than A$1.4 billion in 2010 to more than A$42 billion in 2019 - and is expected to reach A$200 b by 2027. This will be led by an estimated 300-350 million shoppers purchasing online by 2027.
E-commerce is an effective channel for Australian exporters to enter the Indian market or grow their existing footprint. It is a once in a decade opportunity for Australian exporters to test bed their products directly with consumers with minimal investment. Austrade supports a successful Australian store on Amazon India which now features over 35 Australian brands, which presents a great opportunity on which new Australian exporters can sell to Indian consumers on.
Join experts from Amazon India to hear about the growing e-commerce and digital economy, and a new Amazon India service for exporters which can help your business by streamlining entry into the India opportunity
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