Booking Information



Osaka, Japan


25 Nov 2022 - 30 Apr 2023



Austrade Japan: New to Market Wine Project 2022-23

About event:

Japanese professional taster assessment & introduction to wine importers

As a part of the AgriBusiness Expansion Initiative (ABEI), Austrade is partnering with WANDS, Japan’s leading international wine & spirits industry publication, to promote new-to-market Australian wines. Investment NSW, Government of South Australia, Government of Western Australia, and Victorian Government Trade and Investment agree to contribute to this project by funding the participation of wineries from their states.

Expressions of Interest are sought from wineries wishing to participate in blind tasting of new-to-market wines by 4 renowned Japanese sommeliers, to be held in Tokyo in January 2023.  Wines recognised by the sommeliers across 5 categories will be featured in the March 2023 issue of WANDS. Austrade will publicise the list of 15 selected wines online and distribute this information to 100+ importers via e-mail. The importers will also be invited to a wine tasting event to be held in the Australian Embassy and venue in Osaka in March-April 2023. Here they can taste the selected wines and others produced by passionate wineries looking to attract the attention of Japanese importers.  

Blind tasting

Participating wineries are requested to nominate 5 entry wines. Based on the winery’s entry, selection of the 3 wines for the sommeliers to blind taste will be made by WANDS.

15 Awards
• Category 1: FOB AUD up to 10 Red
• Category 2: FOB AUD up to 10 White
• Category 3: FOB AUD up to 16 Other (Rose/Orange)
• Category 4: FOB AUD from 10 to 16 Red
• Category 5: FOB AUD from 10 to 16 White
• Best wine brand from each state (NSW, SA, WA, VIC).*  This can be duplicated with the winning brand from other 5 categories.

Event flyers for each state: NSW, SA, WA and VIC.

Who should attend: Australian wineries who want to introduce and export new brands to Japan.

Total maximum 9 bottles of wine (3 bottles wine per 1 SKU x 3 SKU)

Shipment cost to Tokyo.

*Wineries from Western Australia will be required to pay $230 to Wines of Western Australia

Expressions of interest:

Expressions of interest

Close off date for online registrations/EOIs: 11 November 2022


Sample delivery to Tokyo by 16 December 2022

Tasting with professional tasters on 15&16 January 2023

Article released on 6 March 

Tasting event in Tokyo on 11 April

Tasting event in Osaka on 13 April

For more information please contact:

Yoko Yamamura