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Japanese professional taster assessment & introduction to wine importers
As a part of the AgriBusiness Expansion Initiative (ABEI), Austrade is partnering with WANDS, Japan’s leading international wine & spirits industry publication, to promote new-to-market Australian wines. Investment NSW, Government of South Australia, Government of Western Australia, and Victorian Government Trade and Investment agree to contribute to this project by funding the participation of wineries from their states.
Expressions of Interest are sought from wineries wishing to participate in blind tasting of new-to-market wines by 4 renowned Japanese sommeliers, to be held in Tokyo in January 2023. Wines recognised by the sommeliers across 5 categories will be featured in the March 2023 issue of WANDS. Austrade will publicise the list of 15 selected wines online and distribute this information to 100+ importers via e-mail. The importers will also be invited to a wine tasting event to be held in the Australian Embassy and venue in Osaka in March-April 2023. Here they can taste the selected wines and others produced by passionate wineries looking to attract the attention of Japanese importers.
Blind tasting
Participating wineries are requested to nominate 5 entry wines. Based on the winery’s entry, selection of the 3 wines for the sommeliers to blind taste will be made by WANDS.
15 Awards
• Category 1: FOB AUD up to 10 Red
• Category 2: FOB AUD up to 10 White
• Category 3: FOB AUD up to 16 Other (Rose/Orange)
• Category 4: FOB AUD from 10 to 16 Red
• Category 5: FOB AUD from 10 to 16 White
• Best wine brand from each state (NSW, SA, WA, VIC).* This can be duplicated with the winning brand from other 5 categories.
Event flyers for each state: NSW, SA, WA and VIC.
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