Booking Information



-, China


1 Jul 2020 - 1 Aug 2020

Reference No


The China Joy 2020 Bootcamp - Expression of Interest

About the event:

Powered by the Australian Landing Pads and in partnership with the Interactive Games and Entertainment Association (IGEA), Austrade invites Australian digital game studios to join the third games-focused bootcamp in Shanghai to kick-start their entry into the world’s largest games market.

Australian businesses attending the bootcamp will undertake an exclusive 7-day program of workshops, briefings, roundtable meetings and networking events. Participants will deep dive into the Chinese games market, attend business matching events with renowned global players and enjoy access to the China Joy 2020 Expo – the largest B2B and B2C games expo in North Asia.

Austrade will work with participants pre-departure and during the bootcamp to:

  • prepare them for doing business in China
  • to showcase their studio and games to global players, including Tencent Games, BiliBili, NetEase Games, Perfect World and TapTap.

Participants will be expected to bring a working demo and a bilingual pitchdeck to showcase their products to Chinese publishers.

The Chinese Games Market

Rising incomes and increasing computer and mobile access has led to China’s games market emerging as the world’s largest by both revenue and number of consumers. In 2019, the Chinese gaming sector generated US$36.5 billion in revenue. With 619 million gamers, China is the number one market in the world for digital console, PC, and mobile games, and continues to grow.

The Australian Landing Pad

The Australian Landing Pad, a pillar of the National Innovation and Science Agenda, helps Australian-founded, market-ready, and tech-relevant start-ups and scale-ups to expand globally through 90-day residencies and week-long Bootcamps. The Shanghai Landing Pad serves as a gateway to the Greater China market and helps prepare entrepreneurs to tackle the market’s unique challenges and opportunities.

Why you should participate:
  • Meet potential customers and partners at networking events and tailored one-on-one appointments.
  • Learn about market access, entry and expansion strategies for the Chinese market.
  • Understand the commercial opportunities for Australian digital game companies in mainland China.
  • Connect with renowned global players including Tencent Games, BiliBili, NetEase Games, Perfect World and China Telecom.
  • Grow Australia’s reputation as a nation with world class digital game products and services.
  • Deepen and leverage existing relationships and in-market connections for commercial success.
Who should participate:

Australian businesses in digital game development with a product that has demonstrated commercial success in overseas markets or designed for Chinese audiences.

Austrade package:

For detailed information about this event and the participation package, please refer to the event brochure.

When sending your expression of interest to join this bootcamp you will also need to attach your business’s pitch deck in PDF format.

How to apply:

To express your interest in this event, please email Kristian Raston.

When sending your expression of interest to join this bootcamp you will also need to attach your business’s pitch deck in PDF format. 

Application deadline:

31 March 2020

Travel details:

Australian travellers should be aware of the increased threat of terrorism globally and should consult the Australian Government’s General Advice to Australian Travellers, which is available at

Please note:

Austrade will only work with clients that maintain appropriate business ethics, and demonstrate a commitment to legal obligations including anti-bribery laws, both in Australia and overseas markets. For further information, please visit

For more information please contact:

Kristian Raston
Trade Adviser – Digital Games
Austrade Perth
T +61 3 9648 3176
M +61 449 712 291

Lawrence Jiang
Business Development Manager
Austrade Shanghai
T +86 21 610 35613

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