Booking Information


Virtual event

accessible from your workstation


2-19 Feb 2021

Reference No


US Sales and Marketing Boot Camp

About event:

This Boot Camp offers practical guidance on how to land your first 10-20 US customers and set up your company for scale in this market. Our experienced US go-to-market specialists, led by Exit Velocity, will outline the different sales and marketing approaches needed to those in Australia and update you on the realities of the market at present.

Workshops will detail:

  • Evaluating your business for the US;
  • Go-to-market planning;
  • Identifying and expressing your real value propositions;
  • Lead generation strategies and management;
  • Building a US sales team;
  • Managing and recording Customer Success;
  • Developing a winning sales Pitch Deck;
  • Building and executing your US marketing plan;
  • How to create your own markets; and
  • Building out your Sales Playbook to scale.

You'll also gain access to our highly sought after Landing Pad Mentor Network and our vast digital resources to support your US entry plans.

Pre course materials will be distributed in the week commencing January 25 and the boot camp will run over three weeks from February 2, 2021 as follows:

Week 1 – February 2: 2 half days of workshops from 9am - 12pm AEDT on Tuesday (2nd) and Thursday (4th)

Week 2 – February 9: 2 half days of workshops from 9am - 12pm AEDT on Tuesday (9th) and Thursday (11th)

Week 3 – February 15: Assignments collected and one-on-one feedback sessions conducted from February 15 - 19. End of boot camp product showcase on February 23 from 9am – 10.30am.

Who should attend:

Our Sales & Marketing Boot Camp has been curated for Australian tech enabled scale ups looking to enter the US market or increase their US sales, who have existing demonstrable traction in Australia and interest from overseas buyers. To get the most out of this boot camp, we recommend that at least one founder joins all workshops.

Please note:

Austrade is recording this webinar session and may make the recorded version of the webinar (including all audio and visual elements) accessible to internal Austrade staff and the general public via the Austrade website and other communication means. For further information refer to the Privacy Policy.


These events are free, but participants must register. The registration confirmation email will include all webinar log-on information.

Application deadline:

17th January 2021


Apply online

Once you click on the above link, you will leave the Austrade website.

For more information please contact:

David Brown
Landing Pad Manager, Austrade