Privacy Impact Assessment register

The Privacy (Australian Government Agencies—Governance) APP Code 2017 (Cth) (the APP Code) requires agencies, including Austrade, to conduct a Privacy Impact Assessment (PIA) for projects with a high privacy risk.

A project may have a high privacy risk if it involves any new or changed ways of handling personal information that are likely to have a significant impact on the privacy of individuals.

A Privacy Impact Assessment (PIA) is a systematic assessment of a project that identifies the impact it might have on the privacy of individuals, and sets out recommendations for managing, minimising, or eliminating that impact.

From 1 July 2018, Austrade is required by the APP Code to maintain a register of the Privacy Impact Assessments it conducts.

Any enquiries should be directed to Austrade’s Privacy Officer at

Title of project Short description of project Date the PIA was signed Branch responsible

Azure machine learning

Automation of application processing

30 Jan 2019


Beyond 2020 Tourism Strategy Public Consultation

Receiving and publishing public submissions during consultation process

29 Mar 2019

Tourism and International Education Strategy

Implementation of data analytics on Austrade websites

Use of Hotjar analytics tool

3 Apr 2019

Client Services – Platforms

Microsoft Office 365 implementation

Transition to the Office 365 suite of applications, including Teams, Planner and cloud based Office applications.

14 May 2019, with continuing amendments as usage evolves

Digital, Information and Technology Services

LATAM social media competition

Digital campaign promoting education in Latin America via competition on Instagram/Facebook

16 August 2019

International education polling solution

Use of online questioning, polling, idea generation and response analytics platform

11 September 2019

Client Experience

Use of pixel tags on website

Setting of social media pixels / clear GIFs on

13 September 2019

Marketing and Communications

LinkedIn Learning

ELearning solution: transition from to LinkedIn Learning

20 September 2019

People / Capability

Validately testing platform

User interaction research platform for Global Business Support Finder

14 October 2019

Reach / Global Business Support Finder

Whispir messaging service

Proof of concept for use of Whispir messaging service at offshore locations

30 October 2019

Digital, Information and Technology Services


Online digital collaboration tool

6 November 2019

Client Digital Services

Scaled Advisory – call centre sharing

Sharing of call centre services for export related queries

18 December 2019

Digital, Information and Technology Services

EMDG e-lodgement form changes

Redesign of e-lodgement form and switch to MyGovID authentication

3 January 2020

Export Market Development Grants (EMDG)

Gifts register

New public facing gifts and benefits register

28 January 2020


CareerCEO/Cahoot! platform

Cahoot! e-learning platform and program delivery by CareerCEO

30 January 2020



Video interviewing and assessment platform

12 February 2020

People Operations

Acendre online recruitment system Enhancements to existing online recruitment system 12 February 2020 People Operations
Use of Validately for User Research in Product and Service teams For Austrade to develop products and services that meet the needs of our clients, user researchers need to understand the experiences of businesses when they export or invest in Australia and how users interact with Austrade services. 15 April 2020 New Client Services
Kentico Kontent A new content management system (CMS) to be used to manage content for Reach web products. 13 May 2020 Digital Services
Predictive Hire Artificial Intelligence interviewing for a high volume of potential overseas engaged employees. 8 June 2020 People Operations
O365 v5 Additions to PIA to account for use of Streams video platform. 11 June 2020 DITS
Impact Program Culture Amp - Employee Engagement survey 18 June 2020 Corporate Services
CareerCEO/Cahoot! platform Cahoot! e-learning platform and program delivery by CareerCEO 14 August 2020 People
IDB Plugin Course search tool and inquiry generator on the Study Australia website 21 August 2020 Digital Platforms
iBrand Austrade’s Digital Asset Management (DAM) system which houses our imagery, video, artwork and brand files. 8 September 2020 Brand and Marketing
Engine, Filed Provider Field collection for the international (IVS) and national (NVS) visitor surveys. 16 September 2020 National Surveys and Data integration
Intranet Redevelopment Project Enable the use of PnP Search in the new Intranet design 15 November 2020 Digital Strategy and Architecture
Foodex Japan 2021 RED Toolbox to run virtual expo 24 November 2020 Trade Commissioner
Meeting platform To use the Doodle platform to schedule meetings with multiple participants 30 November 2020 Corporate Services
The National Recognition Presentation (Export Awards 2020) Pre-recording virtual presentations by EventCast brand by Fourth Wall Events Pty Ltd and the webcasting
platform “EventsAir” provided by Centium Software Pty Ltd.
2 December 2020 Brand and Marketing
Virtual Korean Wine Market Event to meet for buyers to meet Australian Wine Producers Online 3 December 2020 Marketing
Electronic Access Control System (EACS) Security system in Perth office 18 January 2021 Security Operations
ClearTrip Online Travel Solution to South Asia Staff 16 February 2021 Corporate Services
France Australia Defence Supply Chain Virtual Showroom Recruitment of a consulting firm to organize virtual B2B meetings by identifying and contacting French stakeholders 4 March 2021 Defence and Security
E-cash software Upload of e-cash software on to staff laptop 15 March 2021 Corporate Services
Canva Implementation of Canva (online design platform) across the agency. 16 March 2021 Brand and Marketing
Objective Leadership Project to create individual development plans for leaders within Austrade 11 April 2021 Corporate Services
Talent Tools – Workplace Profiling Training Training program for staff of the IFAM to gain an understanding of personal work style. 20 April 2021 IFAM
Third party business tools ZoomInfo, LinkedIn Sales Navigator, Bisnode 21 May 2021 Digital Marketing
Virtual Fair Study Australia 2021: NEA Virtual  Education Fair 22 May 2021 Business Development
Digital Education Hub India Digital Education Hub – Successful Graduate 26 May 2021 Digital Services
Critical Minerals Marketing Campaign   LinkedIn marketing campaign 16 June 2021  Digital Marketing 
Digital Direct Marketing Activate content marketing, email automation and lead scoring within CRM 17 August 2021 Digital Marketing
Introducing a new condition of international travel Immunisation against COVID-19 is a condition of travel 16 November 2021 Corporate Support

Last updated: 20 December 2021