Australia’s tourism industry has been one of the hardest hit by the COVID-19 pandemic and, before that, the bushfires. The Australian Government has responded quickly with whole-of-economy and sector-specific measures to support the tourism sector for individuals, households and businesses.
Australia’s economy benefits significantly from tourism, which generates jobs, investment and growth in communities throughout Australia. Australia’s competitive advantages in tourism remain unchanged, with its proximity to Asia, appealing natural assets, a safe environment, and quality air services.
Austrade’s role in Australia’s tourism industry is to develop policy, attract investment and provide research to grow Australia’s tourism market share. We will support the industry to innovate and build long-term sustainable growth.