THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy.
THRIVE 2030 is industry-led and government-enabled. To drive success, the strategy:
THRIVE 2030 envisions a visitor economy that:
The strategy outlines priorities to address:
Three themes guide these priorities:
THRIVE 2030 aims to return the sector to pre-pandemic visitor spend and sustainable growth:
The strategy aims for regional Australia to capture about 40% of this spend.
There are 3 phases of the strategy’s implementation.
This will focus on rebuilding the visitor economy. It will do this by:
This aims to achieve a consistent growth to meet targets. It will do this by:
This aims to speed up growth, increase service quality and grow visitation. It will do this by building on the investment in earlier phases. This includes through improvements in business processes and technology.
Read summaries and download:
We lead a variety of initiatives to address THRIVE 2030 policy priorities. These include:
The THRIVE 2030 Implementation Advisory Group (TIAG) will monitor and oversee strategy implementation. The group includes industry leaders and senior government officials.
Find out about the THRIVE 2030 Implementation Advisory Group (TIAG).
The Industry Data and Expert Analysis (IDEA) Working Group will recommend how to produce data that’s more relevant, and timely. This is to:
Find out about the IDEA Working Group.
The Workforce and Skills Technical Working Group will investigate new approaches to help industry create a highly skilled workforce. This is so they can offer high-quality service to visitors.
Find out about the Workforce and Skills Technical Working Group.
The strategy is informed by the:
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