THRIVE 2030: Strategy Action Plan, Phase 1 - Recovery

Summary

Our THRIVE 2030 strategy goal is to return the visitor economy to sustainable growth. Achieving this will come through working together to deliver on action plans aligned to the strategy’s guiding principles and priorities.

The action plan for Phase 1: Recovery covered the period 2022-24.

The plan set out:

• clear actions for each strategy priority
• which entities are responsible for leading those actions.

Many actions required multiple entities and jurisdictions working together.

Phase completion

This phase is now complete.

The THRIVE 2030 Recovery Phase Final Report outlines action plan delivery against 64 strategic actions.

Download the report for more detail on the important steps made by industry and Government in THRIVE 2030’s Recovery Phase.