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THRIVE 2030 Action Plan to 2030

This next action plan maps out Australian Government activities to support the visitor economy.

Date published
11 February 2026
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PDF 1.1MB
DOCX 0.5MB

Summary

This next action plan covers the period to 2030 of the THRIVE 2030 Visitor Economy Strategy.

Priorities

The 5 focus areas of the next THRIVE 2030 Action Plan are to:

  • grow international visitation and expenditure from established and emerging inbound markets, including in Southeast Asia and India
  • develop and promote new experiences and events that facilitate greater visitor dispersal, including to regional destinations
  • support businesses to modernise, build resilience and be more competitive while attracting and retaining a skilled workforce
  • support the visitor economy to become more sustainable and accessible, and embed Australia’s First Nations cultural heritage
  • continue to evolve and modernise data and insights to provide a holistic view of the growth of the visitor economy, and guide government policy and industry investment decisions.

Learn more

Download the Action Plan for more detail on Government activities during the remaining period of THRIVE 2030.

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Stay up-to-date on the latest tourism news, policy and grants – subscribe to Visitor Economy News.

Contact us

Email: VisitorEconomy@austrade.gov.au


Growing the visitor economy

THRIVE 2030 is Australia’s national strategy for the long-term, sustainable growth of the visitor economy.

Learn about THRIVE 2030

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