THRIVE 2030: The Re-imagined Visitor Economy Strategy

THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy.

Date published
1 March 2023
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Summary

THRIVE 2030 is industry-led and government-enabled. To drive success, the strategy:

  • provides a vision
  • sets targets
  • outlines policy priorities.

​These reports informed the strategy: 

Learn more

Download the THRIVE 2030 Action Plan to 2030 for more detail on Government activities during the remaining period of THRIVE 2030.

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Contact us

Email VisitorEconomy@austrade.gov.au.


Growing the visitor economy

THRIVE 2030 is Australia’s national strategy for the long-term, sustainable growth of the visitor economy.

Learn about THRIVE 2030

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