Sustainable tourism is central to the visitor economy’s future success. This is recognised in Australia’s long-term visitor economy strategy, THRIVE 2030.
We lead work to support the sustainable growth and prosperity of Australia’s visitor economy.
This work includes a National Sustainability Framework for the Visitor Economy and a Sustainable Tourism Toolkit. Created in partnership with all state and territory governments and Tourism Australia, these resources are designed to unite and inspire action on sustainable tourism.
The Australian Government, and state and territory governments have endorsed the National Sustainability Framework.
The Framework explains the different aspects of sustainability. It also sets out a goal for Australia to become a world leader in sustainable tourism.
Learn more about the National Sustainability Framework for the Visitor Economy.
The Sustainable Tourism Toolkit is designed to help tourism businesses across Australia on their journey to become more sustainable.
Consumer research shows that 74% of travellers are looking for more sustainable options (Source: Booking.com, Booking.com Sustainable Travel Report 2023).
The Toolkit is a practical guide for tourism businesses. It helps them to respond to growing consumer demand for sustainable travel choices.
The Toolkit gives clear, simple advice. It helps small to medium-sized tourism operators on their path to sustainability.
The Toolkit is available in 2 formats:
Australia’s Tourism Ministers endorsed and launched the National Sustainability Framework and Sustainable Tourism Toolkit on 24 November 2023.
Austrade, state and territory governments and Tourism Australia all worked together to develop and deliver the Framework and Toolkit.
Others working with Austrade on the project were:
Austrade leads related initiatives as part of Australia’s long-term visitor economy strategy, THRIVE 2030.
The Sustainability Storytelling guides will help you promote your sustainability journey with authenticity and honesty. For more information, go to the Tourism Australia website.
For more information about the National Sustainability Framework for the Visitor Economy and the Sustainable Tourism Toolkit, email firstname.lastname@example.org.