About Tourism
Australia’s economy benefits significantly from tourism, generating jobs, investment and growth in communities throughout Australia. Tourism has the potential to be one of Australia’s key strengths and a sector which is set for supercharged growth in the Australian economy. Australia has competitive advantages in tourism through proximity to Asia, appealing natural assets, a safe environment, and the services provided by low cost airlines.
Austrade’s role in Australia’s tourism industry is to develop policy, attract investment and provide research to grow Australia’s tourism market share.