About Tourism

Australia’s economy benefits significantly from tourism, generating jobs, investment and growth in communities throughout Australia. Tourism has the potential to be one of Australia’s key strengths and a sector which is set for supercharged growth in the Australian economy. Australia has competitive advantages in tourism through proximity to Asia, appealing natural assets, a safe environment, and the services provided by low cost airlines.

Austrade’s role in Australia’s tourism industry is to develop policy, attract investment and provide research to grow Australia’s tourism market share.

Working with China

China is Australia's largest inbound market by value.

The China Approved Destination Status (ADS) scheme underpins the Chinese inbound tourism market.

Working with China

Tourism and Business

Austrade supports industry investment and provides industry with the tools to compete more effectively in the global economy.

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The Australian Government, through Austrade and Tourism Australia, promotes, attracts and facilitates investment into tourism infrastructure.

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Policy and Strategy

Tourism 2020 is a national strategy to grow the tourism industry through a partnership of government working with industry to achieve the Tourism 2020 target.

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Tourism Australia

Tourism Australia has responsibility for the international marketing of Australian tourism.
More information.