Policy and strategy

Reimagining the Visitor Economy

Austrade has appointed an Expert Panel to Reimagine the Visitor Economy, which will help chart a course for sustainable long-term growth of the visitor economy over the next ten years. This continues the work that commenced in 2018 on development of the next long-term strategy for the visitor economy, Tourism 2030, which was put on hold due to COVID-19.

In 2018-19, the visitor economy was Australia’s third largest export sector and employed almost 700,000 people. COVID-19 has had a devastating impact on the sector and it faces a great deal of uncertainty as it works towards recovery.

The Expert Panel’s report will examine how the sector can innovate, boost productivity and build long term sustainable growth over the next ten years.

The Expert Panel will consult widely with stakeholders across industry and governments to ensure all views, issues and ideas across the visitor economy can be heard. The Terms of Reference for the Expert Panel will guide the Panel’s work.

Further information including details on consultations, are on the Reimagining the Visitor Economy page.

Reimagining the Visitor Economy

Reimagining the Visitor Economy will address the challenges and opportunities within the sector and provide guidance to help it grow sustainably over the next ten years.

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Tourism 2030

Development of the next national long-term strategy for the visitor economy was placed on hold while the focus has been on tourism recovery from COVID-19. Previous work on Tourism 2030 will now be incorporated into Reimagining the Visitor Economy

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Tourism 2020

Tourism 2020 is the national strategy set up to grow the tourism industry through a partnership of government working with industry. Reporting on targets have now ceased as the focus has moved to tourism recovery and Reimagining the Visitor Economy.

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Infrastructure and Investment

Investment in critical tourism infrastructure will drive industry growth and ensure that the industry remains globally competitive.

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Labour and Skills

Development of a skilled tourism workforce to better service the visitor economy.

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Transport and Access

Improved aviation connectivity to key visitor source markets and simplified visa processes and passenger facilitation.

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