E-commerce for Australian business

Discover how to expand your business internationally through online exporting

COVID-19 is affecting many e-commerce businesses and how consumers shop online. In this difficult time, many brick-and-mortar retailers are watching foot traffic and sales drop to near zero. The most significant shift in consumer behaviour is happening in e-commerce globally.

Austrade is working with a number of partners to share market insights on how COVID-19 has impacted cross border e-commerce in different aspects.

Register for an upcoming webinar or view a recent recording to find out more.

Recorded Webinars

COVID-19 update for cross border e-commerce by Alibaba Group focusing on food and beverage products

On 22 June, Austrade held a webinar with guest speakers from Alibaba Group to show some of the trends in food and beverage products in China during COVID-19 and how to use social media to promote in China.

» Watch the webinar

COVID-19 update for cross border e-commerce by Alibaba Group focusing on mum and baby products

On 15 June, Austrade held a webinar with guest speakers from Alibaba Group to show some of the trends in mum and baby products in China during COVID-19 and how to use social media to promote in China.

» Watch the webinar

COVID-19 update for cross border e-commerce by Alibaba Group focusing on beauty, personal care and home products

On 9 June, Austrade held a webinar with guest speakers from Alibaba Group to show some of the trends in Beauty and Personal care products in China during COVID-19 and how to use social media to promote in China.

» Watch the webinar

COVID-19 update for cross border e-commerce by Alibaba Group focusing on health industry

On 1 June, Austrade held a webinar with guest speakers from Alibaba Group to show some of the trends in Health products in China during COVID-19 and how to use social media to promote Health products in China.

» Watch the webinar

COVID-19 update for cross border e-commerce by Alibaba Group

On 27 May, Austrade held a webinar with guest speakers from Alibaba Group to show some of the consumer trends in China during COVID-19 and how some different business models offered by Alibaba Group for China and ASEAN.

» Watch the webinar

COVID-19 update for cross border e-commerce by Payoneer and Podean

On 20 May, Austrade held a webinar with guest speakers from Payoneer and Podean to discuss how COVID-19 has affected online marketplaces and some tips on how to work with them.

» Watch the webinar

COVID-19 and e-commerce in China

On this Australia China Business Council National Briefing, Austrade's Dane Richmond and Esther Sun discuss what the rise of e-commerce means for Australian exports to China, particularly for food and beverage products. China Skinny's Mark Tanner also explains how this evolution in shopping behaviour has changed the profile of China's e-commerce market and its online demographics.

» Watch the webinar

COVID-19 update for cross border e-commerce by Seko and Shippit

On 29 April, Austrade held a webinar with guest speakers from Seko and Shippit to discuss how COVID-19 has affected international logistics, and how to best plan for solutions.

» Watch the webinar

COVID-19 update for cross border e-commerce by Facebook and Shopify

On 27 April, Austrade held a webinar with guest speakers from Facebook and Spotify on the impact COVID-19 is having on consumer behaviour now, and the likely impact on retailing in the medium to long term.

» Watch the webinar

Using e-commerce to penetrate the India market: The new Australian platform on Amazon India

An update on the Indian E-commerce market, emerging trends, growth drivers, regulations, route to market and opportunities with India’s largest online platform: Amazon India.

» Watch the webinar

Online Exporting: A Guide for Australian Business

With many markets seeing double digit-growth in online sales, exporting online presents an ideal opportunity for Australian businesses of all sizes looking to expand overseas, grow sales in existing markets, and test products in new markets.

Recognising this opportunity, Austrade has created the Online Exporting Guide to help Australian businesses understand the process, reduce risks and maximise returns.

Start your online exporting journey

Additional resources

The following resources provide more information to help you get started on your online exporting journey. You’ll find guides to setting up on some of the world’s leading e-commerce platforms and tips on how to use social media to grow your online business. There are also links to logistics and cross-border payment providers.

E-commerce platforms

Social media

Google

  • Google’s digital garage is an online course covering everything from search ads to content marketing
  • Google Ads helps you create a Google ads campaign
  • Google’s Market Finder helps you analyse search traffic on keywords that are important to your business
  • Google’s Bushfire and COVID-19 response

Logistics

  • Australia Post’s e-commerce page has tips on taking your business global
  • Seko LogisticsKnowledge Hub has the latest logistics industry updates
  • Shippit is an easy-to-use delivery service for businesses of all sizes

Cross-border payments

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