THRIVE 2030 Consolidation Phase - consultation

If you work in Australia’s visitor economy, this strategy affects you and your business. Take this chance to be heard.

Status: The consultation period has closed.

THRIVE 2030 is Australia’s long-term strategy for the visitor economy. This is the final year of the Recovery Phase action plan under the strategy. We are developing the Consolidation Phase (2025 – 2027) action plan for Government’s consideration.

Industry consultations

Austrade held consultation sessions to hear from industry on their THRIVE 2030 Recovery phase (2022-2024) journey and ideas for the Consolidation Phase (2025-2027).

Industry consultations sessions held in person and online were facilitated by the Hon Martin Ferguson AM, former Federal Minister for Tourism.

Sessions were held in every state and territory, with over 350 visitor economy stakeholders consulted across 99 sessions. 


A survey was developed to seek feedback on THRIVE 2030, challenges and opportunities facing regions and businesses, and what industry would like to see considered in the Consolidation Phase Action Plan (2025-2027). The survey was open from 19 March and closed on 28 June 2024.  

More information 

 THRIVE 2030 Strategy


If you have any questions about this consultation, contact