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Australia served up some of its best produce, food, wine and beverages to the Indonesian food and dining industry at Taste and Create with Australia 2026.
Sixteen Australian exhibitors showcased their products to more than 250 hotel, restaurant and café (HORECA) professionals at the event. The showcase was part of ongoing government support for Australian businesses to diversify and grow their exports.
The New South Wales, Queensland, South Australia, Western Australia and Victorian governments spotlighted premium products from their states alongside a number of businesses. These included beef, fruits and vegetables, groceries and ingredients, as well as snacks and beverages, dairy, wine and spirits.
‘Indonesia’s dining scene continues to evolve rapidly, driven by consumers seeking unique dining experiences and memorable flavours,’ says Lauren Adams, Trade and Investment Commissioner, Austrade Jakarta. ‘There is also growing awareness of ingredient quality, nutritional benefits, sustainability and creative presentation.
‘Taste and Create gave Australian exporters a platform to meet these evolving needs, connect opportunities and get insights on market trends – while showcasing the high quality and versatility of their amazing products.’
Cooking up a storm with premium Aussie ingredients at Taste and Create with Australia.
Putting Australian produce and drinks on the menu
Several exhibitors were new‑to‑market exporters presenting within collaborative booths, and reported strong interest from potential customers. Importers also expressed significant interest, leading to potential partnerships and distribution opportunities for Australian products.
A major highlight was the Chef’s Table sessions, where chefs, hoteliers, restaurant owners and food and beverage businesses tasted premium and unique Australian ingredients and learned how to craft them into signature dishes.
The sessions provided participants with valuable product knowledge, practical skills and creative inspiration to develop recipes using Australian products, particularly pasta-based dishes, beef, dairy and spirits. The interactive workshops enabled potential customers to become more familiar with Australian ingredients and assess their suitability and market potential for Indonesia.
‘For small companies like ours, it’s important to get exposure, and this opportunity allows us to do that. It allows us to show our products and the potential investment in the region we can do,’ says Stephen Blaxhall from Eureka Distilling.
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