COVID-19 is affecting many e-commerce businesses and how consumers shop online. In this difficult time, many brick-and-mortar retailers are watching foot traffic and sales drop to near zero. The most significant shift in consumer behaviour is happening in e-commerce globally. In China, e-commerce platforms are reporting behavioural and demographic shifts. During Spring Festival, daily usage of e-commerce platforms grew 56% week-on-week. Two weeks later it was up a further 96%.
Austrade is working with a number of partners to share market insights on how COVID-19 has impacted cross border e-commerce in different aspects.
In this session, we invited Kevin Li, Business Development Director, from Alibaba Group and Robin Lu, Business Development Manager for food and beverage products to share:
- Performance of food and beverage products in Tmall, Taobao and Kaola during COVID-19 in China
- Performance of food and beverage products in Lazada during COVID-19 in ASEAN markets
- How can merchants for food and beverage product engage with online marketplaces in China and ASEAN
- What are some of the regulatory requirements for food and beverage products on selling online in China and ASEAN