Booking Information


Pullman Melbourne

Albert Park, Australia


1-2 Sep 2022



8:00 AM - 5:00 PM


Consumer Goods
Financial services
Food & Beverage

World Halal Business Conference Circuit (WHBCC) 2022

About event:

The halal economy is one of the fastest growing sectors globally (at a 3.1% CAGR) and is expected to reach US$ 2.4 trillion by 2024. Malaysia is reputable for its Halal excellence and consistently leads multiple global rankings.

Austrade is partnering with Malaysia‘s Halal Development Corporation (HDC) to bring you the World Halal Business Conference Circuit. This conference will be held at Pullman Melbourne Albert Park on 1st – 2nd September 2022.

In this conference, you will be able to:

  • Attend a series of expert panel discussions, with focuses on key halal verticals.
  • Increase your knowledge and understanding of commercial opportunities.
  • Meet and network with Malaysian Heads of Government, Policymakers, and prominent Malaysian businesses.
  • Collaborate and form potential commercial partnerships.

Tentative agenda:

1 September 2022

Opening Ceremony

Ministerial Dialogue: Activating Halal Trade Connectivity

Main session 1: Food Security, Safety & Sustainability - Getting the Trade-off Right

Main session 2: Cultivating a Dynamic Halal Ingredients Ecosystem

Main session 3: Enabling Halal Business Agility Through Digitalization

Parallel Session 1
Clarifying Misconceptions About Halal

Parallel Session 2
Investment in Malaysia: Gateway to The Global Halal Markets

Parallel Session 3
Beyond Covid-19: Opportunities for start-ups to reshape the future of Halal healthcare industry

Announcement of deals/MoUs/Launching

Exhibition on-going, Business matching, Business networking dinner

2 September 2022

Main session 4: Surfing the Wave of Halal Finance and Banking for Economic Recovery

Main session 5: Tapping into USD 194 billion: Muslim friendly tourism

Parallel Session 4
ESG: Ethically Profitable

Parallel Session 5
Halal science & innovation: Where are we now and what's next

Parallel Session 6:
Connecting Gen 'M' (Muslim Millennials) through Halal Media & Entertainment

Exhibition on-going, Business matching, Business networking dinner



Closing ceremony




Who should attend:

Australian businesses interested in exploring commercial opportunities in Muslim markets i.e., Malaysia in the following sectors: Agriculture, Food & Beverages, Pharmaceuticals, Cosmetics, Financial Services, Logistics.


Speakers list


AUD 300 per participant (inclusive of dinner on Day 1)

Industry sector:



Register online

For more information please contact:

Faris Tan
Business Development Manager

KC Liew
Senior Business Development Manager

Michael Ting
Business Development Manager