Landing Pads

Frequently Asked Questions


What is the Landing Pads program?

Landing Pads provide Australian market-ready startups with access to global innovation hubs. You will be immersed in an environment that will give you opportunities to bring your ideas to market and take your business global. See About Landing Pads for more information.

Where are the Landing Pads located?

Landing Pads are strategically located in five of the world’s most innovative cities. See Locations for more information.

What does the Landing Pads program include?

Landing Pads participants will have access for one representative to work in a collaborative workspace within an established startup accelerator for a period of up to 90 days.

You will be provided with information, advice and assistance before, during and after your time in the Landing Pad. See About Landing Pads for more information.

Does Austrade offer any financial support which my startup may be able to access?

Austrade administers the Export Market Development Grants (EMDG) which is designed to assist aspiring and current exporters. The scheme supports a wide range of industry sectors and products and provides eligible Australian businesses reimbursement for international marketing and promotion expenditure. On the Austrade website you will find information about the grant, who can apply, what can be claimed, as well as information sessions.

Application Process

Who can apply?

We are looking for market-ready Australian startups that are ready to go global. See Who Should Apply for more details.

How do I apply?

Interested companies must complete and submit an online application form. See Apply Now for more details.

How are Landing Pads participants chosen?

Your business will be assessed based on its track record; ability to scale up and what makes your products or services stand out in the market. A selection panel will assess applications.

If I am not accepted, can I reapply?

Absolutely. Space is limited at the Landing Pads and the program is very competitive. You are encouraged to apply again.

Can I apply for more than one location?

Yes, select the Landing Pads locations that you are interested in when completing the application form.

When will I know if my company has been selected?

Depending on the Cohort you have applied for you will be notified at these times.

Can I choose when I go to the Landing Pad?

It is best to apply when you are ready to be in market. Please contact Austrade if there is a particular time you would like to be at the Landing Pad.

Once Accepted

What should I expect from my time at the Landing Pad?

You will receive:

  • Support from an Austrade Landing Pad coordinator based in market who can help you identify customers, partners and investors, and negotiate the local business culture
  • Access to a state-of-the-art workspace among like-minded global entrepreneurs for one representative
  • Introductions to experienced mentors and advisors
  • Access to industry leaders, venture capitalists and other key influencers
  • Opportunities to network with potential partners and investors.

What expenses will Austrade cover during my time in the Landing Pad?

Austrade will provide you with a workspace in an existing accelerator and a suite of services free of charge.

You will need to meet all other costs, including:

  • Flights and other travel costs
  • Accommodation for the duration of your stay
  • Living expenses while in market
  • Visas
  • Insurance.

What will I need to organise before going to the Landing Pad?

You should organise:

  • Return flights
  • Accommodation for the duration of your stay
  • Visas
  • Insurance.

How much can I expect my in-market costs to be?

Costs will vary based on the Landing Pad location. You should research accommodation and travel costs prior to applying for the Landing Pads program.

Who should we send to the Landing Pad?

The CEO, founder or a senior team member are the best people to send to maximise the Landing Pad experience and gain traction in the local market.

Can I extend my stay beyond 90 days?

No. You can only stay at the Landing Pad for a maximum of 90 days.

Who should I contact for more information?

If you have any other questions about the Landing Pads program, guidelines or deadlines, contact Austrade on 13 28 78 or email