Australia’s internationally-active businesses well-positioned for an integrated ASEAN
08 Oct 2018
One of the main themes picked up by the AIBS platform is the importance of
ASEAN to Australia’s internationally-active businesses.
Previous surveys in the AIBS series have shown that Australia’s
neighbourhood of ASEAN is already a significant region for SMEs. Last
year’s analysis of leading
sources and leading
FTA destinations, highlights the importance of ASEAN.
ASEAN a top source of SME revenue
While AIBS 2018 confirms the dominant role of China and the United States for SMEs
in our sample engaged in international business, at least one country in
the ASEAN region accounts as a top two revenue generator for at least 27
per cent of AIBS 2018 respondents. On this basis at least, the Southeast
Asian bloc is more important to Australian firm-level revenue than either
of the top two leading countries, United States and China.
With a diverse range of drivers including economic growth, scale and
youthful demographics as well as sectoral complementarity across modern and
emerging markets on offer, it is clear why AESAN as a region has
captured the imagination
of SME business.
Further details on firms with ASEAN as a top revenue source is shown below
Australian businesses are well-positioned for inter-regional business in ASEAN
This year we have looked at the question of whether firms that started in
ASEAN went on to earn their highest revenue in an ASEAN market, or
alternately whether those with ASEAN as a top market have ambition to
expand further in ASEAN.
- Just over two-thirds of respondent businesses that started undertaking
international business in an ASEAN market went on to source their highest
revenues from an ASEAN market.
- Forty-four percent of the 27 percent of respondent businesses for which
ASEAN is a least a leading revenue source, aim to expand further in the
The results suggest Australia’s internationally-active businesses are well
positioned to take advantage of the developing ASEAN economic community.
provides detail on our respondent businesses by top revenue market, and
their interest in future expansion into ASEAN.