Status: Open


The Australian Government will grant up to $7.5 million to State and Territory governments (or nominated industry partners) for the Choose Tourism Grant Program.

The purpose of the grant is to:

  • amplify/extend existing campaigns and/or
  • create new campaigns, programs and activities designed to attract workers to the tourism industry.

The intent is to promote tourism as a career to workers who are:

  • young or school leavers
  • mature skilled or on the aged-pension
  • First Nations Australians
  • living with a disability.

Grant Guidelines

Download Choose Tourism Grant Program Guidelines (PDF 388KB)

The guidelines are also available by logging in to GrantConnect.

Program dates

  • Grant agreements must be executed by 30 June 2023.
  • Project activities need to be completed by 30 June 2024.

How the program works 

This is a closed non-competitive program which will run across 2 financial years (2022-23 and 2023-24). One grant will be allocated per State or Territory, totalling up to 8 grants.

Program summary 

The grant program aligns with priorities under The Reimagining the Visitor Economy (THRIVE) 2030 strategy. It supports THRIVE 2030’s priority 3 to grow a secure and resilient workforce.


Grants are only available to Australian State and Territory governments and/or those governments’ potential industry partners. State and Territory government(s) who elect to deliver campaigns through industry partners will need to provide relevant documentation as listed in the Guidelines. This includes a Letter of Support.

An invitation will also be sent to each State and Territory.

How to apply

Applications must be submitted via SmartyGrants. An invitation will be sent out to each State and Territory with application details.

More information 

For more information or questions email: