Status: The consultation period has now closed.
Austrade wants to understand the challenges and opportunities facing visitor economy businesses considering market diversification. We are seeking input and feedback.
Diversification is a central pillar of THRIVE 2030, the long-term strategy for the nation’s visitor economy.
THRIVE 2030 aims to:
To support this, we are leading development of an international diversification strategy for the visitor economy.
International diversification in the visitor economy means attracting visitors from more international markets and market segments. A broad and balanced portfolio of source markets and market segments is required. This will build a more resilient visitor economy in coming decades.
Diversification will build resilience through:
We will work with the sector to develop the strategy. We have published a discussion paper to guide industry and stakeholder feedback.
Your feedback will inform development of an International Diversification Strategy for the Visitor Economy.
Visitor economy stakeholders can give us input and feedback on the diversification challenges and opportunities they face. We are committed to seeking and understanding these views.
The consultation period closed on 13 July 2023 (11:59 pm AEST).
If you have any questions about this consultation, please contact VisitorEconomy@austrade.gov.au.