E-commerce in the United States of America

Find out how to enter the United States of America e-commerce market.

Date published
1 October 2022
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The United States of America (USA) is a strong e-commerce market. This guide gives Australian exporters information on how to enter the market online.

There are opportunities for Australians brands in the USA. Products do well if they are unique and supported by strong digital marketing.

Online sales channels include:

  • marketplaces
  • websites
  • social media.

Popular large-scale channels include:

  • Amazon
  • Walmart
  • eBay.

These marketplaces offer:

  • increased brand exposure
  • searchability
  • product validation.

The food and beverage category has grown the fastest during the COVID-19 pandemic.

Eligible Australian products benefit from the Australia-United States Free Trade Agreement (AUSFTA).

Australian exporters are well positioned to benefit from the growing USA e-commerce market.