This research report examines trends and explores opportunities for the visitor economy in a post-COVID world. You can use the report to inform considerations of how to achieve long-term success for Australia’s visitor economy.
The visitor economy should build its future by:
The report identifies 31 key findings and a large number of opportunities in these areas:
The visitor economy is made up of anyone who provides or promotes services to Australia’s domestic and international visitors.
It includes a diverse set of businesses that span several industry sectors and operate across cities and regional destinations.
In 2018–19, the Australian visitor economy:
Read about what the government is doing to help the sector adapt and plan for the future.