Having relevant, robust and timely data is critical for growth and industry sustainability. It underpins good decision-making, business growth and investor confidence.
The Industry Data and Expert Analysis (IDEA) Working Group was set up under THRIVE 2030. THRIVE 2030 is Australia’s national long-term strategy for the visitor economy.
The Working Group’s task was to identify information gaps and potential solutions to data deficits in Australia’s visitor economy. Austrade’s Tourism Research Australia (TRA) led the task, supported by a range of experts.
This final report includes details of:
The main proposal was to develop long-term visitor economy indicators within a consolidated framework - the ‘Longitudinal Indicators for the Visitor Economy (LIVE) framework’.
The LIVE framework will give a fuller picture of the sector than economic figures can alone. It will do this by including social and environmental factors that can influence travel behaviour.
Examples of social and environmental factors influencing behaviour include:
The other 5 recommendations proposed in the report involve:
To learn more about the report, email us on email@example.com.
Read more about the IDEA Working Group.